Sheridan&Co sees Red with new Ralph Lauren in-store display

It's not always just about the pack, sometimes the display is just as important to attract the consumer; and this is the view of L'Oréal's new Ralph Lauren Polo Red fragrance as it chose retail design agency Sheridan&Co to develop a unique display concept for its worldwide launch.

The end result is a glorifier, encapsulating the fact that Polo Red takes inspiration from Ralph Lauren’s exquisite car collection.
For Michael Sheridan, chairman and founder of Sheridan&Co, the glorifier provides an intense, powerful and striking visual representation of the fragrance:

“At a time when we are broadening our creative services, we are pleased that L'Oreal recognise design as a tangible differentiator to promote Polo Red and we are proud to be providing creative input and working on the Ralph Lauren Fragrance brand.”​

“Our shared challenge was to create an in-store visual presence for a brand that was created to break boundaries by introducing a modern, risk taking attitude to a classic, successful fragrance franchise. Sheridan&Co was the perfect design partner to bring to life this new vision of strategic change in the point of sale,"​ added Benjamin Schafir, director of global marketing at Ralph Lauren Fragrances.