Pack Peek
Unilever chooses JDO for new TRESemmé hair care packs
Personal care giant Unilever has chosen JDO Brand Design & Innovation to expand its TRESemmé hair care portfolio of premium oil treatments.
“We were tasked with taking the existing TRESemmé brand equities and creating a beautiful range of packs for the new oils, whilst building on the salon aspect of the brand," says Tim Jebb, Principal and founder of JDO.
"We wanted to use the contrast of the black gloss TRESemmé brand colourway with the rich gold of the product to help create a dramatic yet simple design. A single luxurious droplet device on the carton refines the look and feel of the pack and reflects the professional credentials of the brand."
The new oil Elixir range consists of two variants; a professional quality hair perfector for all hair types and a professional quality hair perfector for colour treated hair.
“We identified an opportunity in the market with the rise in popularity of hair oil treatments," adds Anna Minnis, Global Brand Development Manager at Unilever. "We wanted to tap into this market and provide consumers with salon quality products through the Tresemmé brand. JDO have created a premium range of packs to enable us to do this.”
