J&J halfway to meeting sustainable goal with green portfolio

By Michelle Yeomans

- Last updated on GMT

Related tags: Innovation, Product development

Johnson & Johnson has announced it is halfway to meeting its 2015 ‘Healthy Future’ goal to innovate better products with smaller environmental footprints by adding a range of new products to its Earthwards portfolio.

According to the industry veteran, Earthwards will never appear as a logo on a product label, but is rather an internal process with tools and resources that drive the type of sustainable product development stakeholders expected of the company.

The process is intended to support and encourage sustainable product development throughout the Johnson & Johnson family of companies​,” says a company spokesperson.

With these [latest] 19 additions, the total number of products that have been recognized with the Earthwards recognition stands at 30 today, which is halfway​,” they added.  

Must have attributes

To be considered for the Earthwards recognition, the cosmetic company says a product must achieve a greater than 10 percent improvement in at least three of the following areas; packaging reduction, energy reduction, waste reduction, water reduction, positive social impact/benefit and product innovation.  

Our customers expect us to address our environmental impacts, as well as provide them with environmentally-preferable product offerings that align with their values​.”

Recent additions

Sundown Sun Care Products is one of the most recent J&J product lines to undergo packaging changes to incorporate more renewable materials, including a combination of sugar cane-based and post-consumer recycled polyethylene rather than petroleum-derived PE.

According to the company, “during the 2011/2012 summer season it is estimated that Sundown will avoid releasing approximately 630 tons of CO2​.”

"Earthwards is creating a turning point in our evolution as a sustainable company, and now we will build on the early successes we've had since launching the program just three short years ago​," says Al Iannuzzi, senior director of Worldwide Health & Safety.

Related topics: Packaging & Design, Packaging

Related news

Related products

show more

COSMOGEN banks on a low impact Product strategy

COSMOGEN banks on a low impact Product strategy

Cosmogen | 27-Jan-2020 | Data Sheet

Powered by the market, COSMOGEN adopted a new strategy about packaging, considering the product throughout its entire life cycle, from design to disposal,...

Beauty Tech Unboxed: innovation for the digital age

Beauty Tech Unboxed: innovation for the digital age

Sagentia Limited | 13-Jan-2020 | Research Study

Sagentia recently conducted quantitative and qualitative research with more than 2,000 UK adults. Our aim was to drill down into the basics of what digital...

Koster Keunen’s Global Sustainability Program

Koster Keunen’s Global Sustainability Program

Koster Keunen, Inc | 01-Oct-2019 | Direct Enquiry

We follow the UN Development Goals as part of a sustainable future for all. Our program is a serious commitment to a healthy ecosystem with a fair and...

Sustainability: Ingredient Integrity & Impact

Sustainability: Ingredient Integrity & Impact

Croda Europe Ltd | 06-Nov-2017 | Research Study

The drive for transparency on sustainability programmes is putting increased pressures on the chemical industry to develop robust well-rounded initiatives....

Related suppliers

Follow us


View more