Coty moves towards sustainability goals with renewable film selection

09-Nov-2010 - Last updated on 09-Nov-2010 at 16:38 GMT

Related tags Beauty company coty Natural capital Recycling

Global beauty company Coty has selected Klöckner Pentaplast’s new renewable resource TerraPET films for the packaging of its men’s Adidas fragrance range, in a bid to meet the company’s sustainable packaging goals.

Consisting of up to 30 percent renewable resource content and made of sugar cane the TerraPET films, a Klöckner spokesperson told CosmeticsDesign.com USA, the film is to be used for a tray in which the cologne will sit and then is placed into a box with a window.

CMI president, Steven Hasselbach, claimed has the same performance properties as standard APET films, and allows Coty’s custom thermoformer, CMI Plastics, to work on the package design, without adapting to the new film.

As with standard APET films, packages with these films can be marked with SPI resin identification code 1 and waste from thermoforming operations is compatible with existing pre-consumer recycling streams.

Fulfilling sustainability goals

“The Pentaform TerraPET film helps Coty in our direction for more sustainable material sources,” said Stephanie Martins, vice president of packaging concept development for Coty Beauty American Fragrance and Cosmetic Brands.

“Through the past five years, we have been striving to reduce our material consumption and, therefore, our carbon footprint,” she continued.

Coty and CMI have been working to optimize the vacuum form trays used for the fragrance gift sets, yet maintain clarity and performance.

Klöckner has expanded it sustainable packaging portfolio to include the new films, and its marketing director for the Americas, Christopher Findley, is confident it can continue to supply customers like Coty with a broad selection of films.

“Pentaform TerraPET film was developed to meet customer’s sustainable packaging goals for consumer thermoformed packaging applications,” he said.

Martins commented: “it will definitely improve our Green Score Card and, hopefully, drive the path for others to follow.”

Sustainability making slow progress in packaging

Last week, Amarjit Sahota, managing director of Organic Monitor, told CosmeticsDesign.com USA that the industry still has a long way to go in terms of sustainable packaging, and we have currently just brushed the surface.

CMI’s Steven Hasselbach noted his pleasure at working with Coty and Klöckner on the project, citing both companies as having sustainability in the forefront of their intentions as well as providing consumers with quality products and packaging.