The beauty sector might be one of the hottest arenas in e-commerce, but there looks set to be boundless new opportunities on the horizon for digital-savvy brands, from social commerce advances to the metaverse.
Personal care major Unilever has launched a collaboration initiative to partner with forward-thinking beauty startups, scaleups and entrepreneurs specialised in social commerce to drive next-generation in-house innovation across its portfolio of brands.
Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.
For the third year now, the video commerce and livestream retailer Qurate is running The Big Find pitch competition to discover founder-led brands across consumer product categories, including cosmetics and personal care.