The scientific community has had its eyes on the microbiome for years, but for the beauty industry and its consumers, 2022 will be the year the concept really gains important ground, says the founder of Gallinée.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
Poppi Soda primarily markets itself as a palatable way to take apple cider vinegar for gut health, but the brand also wants to capitalize on the “gut-skin axis” in the ingestible beauty space.
O Positiv launched their PMS focused supplement, Flo, in 2018 and this year introduced their skin supplement Retro. CosmeticsDesign sat down with co-founder Bobby Bitton about launching into the ingestible beauty space.
While Expo West is primarily a food, drink and supplement show, there was plenty for cosmetics professionals to see with legacy and new brands doing natural and organic beauty products.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
