Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
Beauty multinational L’Oréal says there is huge room for growth across its SAPMENA region with emerging demographics and online selling channels poised to take off.
Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Amazon has long been an e-commerce goliath but as it edges deeper into beauty, brands should take note, especially given its model offers a lot of what today’s consumer wants, an expert says.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
Honey Girl Organics, a company that uses bee-derived products, was fast-tracked to enter China’s beauty market after winning over Alibaba in the firm’s second annual Go Global 11.11 Pitch Fest.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Unilever-owned POND’S says its goal is to double its e-commerce business over the next five years as it aims to ramp up growth in the South East Asian region.
UK e-commerce major The Hut Group has aggressively expanded in recent months, propelling it way ahead of competitors in health and beauty, but it must now deepen its customer base to continue leading in such a crowded market, says GlobalData.
Singapore skin care firm A DrBrand is looking to enter North America in 2021, and hoping to expand its presence in Europe, with its doctor-led products.
Natural was the top product claim made across the online global beauty and personal care space last year, driven by a huge wave of new brands entering the market. But consumer interest in the space is fading, warns Euromonitor International.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
![L’Oréal says there is huge room for growth across South Asia Pacific with emerging demographics and online selling channels poised to take off. [L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/l-oreal-on-why-beauty-s-online-boom-is-far-from-plateauing-in-south-asia-pacific/13168631-1-eng-GB/L-Oreal-on-why-beauty-s-online-boom-is-far-from-plateauing-in-South-Asia-Pacific.jpg)
![A combination of several factors are set to propel online sales growth across the beauty category in 2022. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022/13162239-1-eng-GB/Shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022.jpg)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Coty is aiming to more than double its sales in China. [Coty / Covergirl]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-china-aiming-to-more-than-double-sales-over-the-next-three-years/13090715-1-eng-GB/Coty-China-aiming-to-more-than-double-sales-over-the-next-three-years.jpg)
![All of the benefits of Amazon, notably next-day free deliveries, are why consumers are using the platform for a range of purchases, including beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/13/amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-croud/13088493-1-eng-GB/Amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-Croud.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
![Honey Girl Organics was fast-tracked to enter China’s beauty market via Alibaba's Tmall. [Honey Girl Organics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/us-based-honey-girl-debuts-in-china-after-winning-over-alibaba/13027341-1-eng-GB/US-based-Honey-Girl-debuts-in-China-after-winning-over-Alibaba.jpg)
![Forest Essentials hopes launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal [Forest Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/forest-essential-sets-its-sights-on-us-sea-and-middle-east-after-uk-launch/12987307-1-eng-GB/Forest-Essential-sets-its-sights-on-US-SEA-and-Middle-East-after-UK-launch.jpg)
![As beauty emerges from the dramatic changes of 2020, innovation efforts must target clear opportunities in digital and consumer joy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/beauty-innovation-post-covid-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-strat-house/12901664-1-eng-GB/Beauty-innovation-post-COVID-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-Strat-House.jpg)
![By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/24/health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-edge-retail-insight/12762820-1-eng-GB/Health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-Edge-Retail-Insight.jpg)
![Beauty samples continue to be key in consumer purchasing decisions, but how these are brought to the consumer needs to change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/08/23/beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-samplicity/12759116-1-eng-GB/Beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-Samplicity.jpg)
![Sephora recently confirmed its acquisition of Feelunique and announced a tie-up with German fashion e-tailer Zalando - two moves set to stretch its online reach and engagement with younger beauty consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/sephora-feelunique-acquisition-and-zalando-tie-up-clearly-targets-millennial-gen-z-online-beauty-consumers/12685233-1-eng-GB/Sephora-Feelunique-acquisition-and-Zalando-tie-up-clearly-targets-millennial-Gen-Z-online-beauty-consumers.jpg)
![POND’S says its goal is to double its e-commerce business over the next five years. [POND'S]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pond-s-aiming-to-double-e-commerce-business-over-the-next-five-years-as-it-works-to-scale-up-business-in-sea/12140627-1-eng-GB/POND-S-aiming-to-double-e-commerce-business-over-the-next-five-years-as-it-works-to-scale-up-business-in-SEA.jpg)
