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L'Oréal beauty tech innovation targets consumer devices, social commerce and digital footprint

Big Brand Talks - In Conversation with Today's Beauty Leaders

L’Oréal exec: Beauty tech can solve the ‘big data challenge’

By Kacey Culliney

Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...

© metamorworks / Getty Images

Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.

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