“Make creams more fun for kids,” advised beauty industry trends forecaster Antoinette van den Berg at the recent in-cosmetics industry event, urging sun care manufacturers to meet specific consumer group demands.
Brands are wasting their time trying to hook younger consumers in for the long haul with anti-ageing claims, according to industry experts speaking recently at a roundtable discussion on the topic hosted by CosmeticsDesign.
The global supplier of tie-layer resins for a variety of industries has claimed it is the first to develop a petroleum-free adhesive tie layer to offer cosmetics packaging manufacturers a greener, more sustainable alternative.
Colour cosmetics are now moving out of 'traditional' areas such as
eyes, lips and face, according to cosmetic trends analyst
Antoinette Van Den Berg -making room for the development of more