Trademark

This is what an independent beauty brand looks like

This is what an independent beauty brand looks like

By Deanna Utroske

Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...

Alibaba counterfeit products

Alibaba teams up to remove counterfeit products

By Natasha Spencer

French luxury group, Kering, and e-commerce marketplace, Alibaba Group, partner to engage in joint enforcement actions to prevent online and offline cosmetics infringements and protect intellectual property rights. 

A primer on luxury branding

A primer on luxury branding

By Deanna Utroske

Last week, the global law firm Dorsey & Whitney held an event at its New York City offices about Investing in Brand Value. Expert panelists weighed in on the importance of living your brand, the potential of dormant brands, and the benefit of learning...

Emily Holmes, intellectual property attorney, Brownstein Hyatt Farber Schreck

Making your mark: Brand management issues for the cosmetics industry

By Emily Holmes and Gino Maurelli

Because  brand identity is so important for beauty and personal care companies while the market continues to be more crowded, it becomes even more important to establish a differentiated, strong brand and diligently protect it.

Drunk Elephant products on display at Sephora

Sephora caught up in trademark lawsuit

By Deanna Utroske

The beauty retailer has been named in a suit this month after neither the company nor the brand Drunk Elephant, which the store carries, removed the mark in question despite receiving notice earlier this year. 

Louboutin wins Russian counterfeit cosmetics case

Louboutin wins Russian counterfeit cosmetics case

By Lucy Whitehouse

Christian Louboutin has won a lawsuit against four Russian companies for selling imitation Louboutin fragrances, granting the French company injunctive relief to prevent the rivals selling the products in question.

beautyblender and Avon reach a settlement

beautyblender and Avon reach a settlement

By Deanna Utroske

The innovative application tool company Rea.deeming Beauty accepted a substantial payment from Avon as the company continues to challenge trademark infringement globally.

Trademarking flavored makeup could be a goldmine, lawyer hints

Trademarking flavored makeup could be a goldmine, lawyer hints

By Deanna Utroske

“Companies and people seeking to expand and further distinguish their brand should think outside the box and explore ways to interact with consumers by appealing to all their senses,” says intellectual property attorney David A. Jackson.

Skintimate line incorporating Moroccan oil

Moroccan oil sneaks into shaving product

By Simon Pitman

Moroccan oil, also known as argan oil, has been profiled as a hair care ingredient, but increasingly it is popping up in skin care products, too, and has now been included in a shave preparation product.

Avon and Moroccanoil settle trademark dispute

Avon and Moroccanoil settle trademark dispute

By Michelle Yeomans

Cosmetics giant Avon and the oil treatment brand have resolved all disputes regarding Moroccanoil's challenge to Avon's trademarks on its' 'Advance Techniques' hair care line.

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