Social Media

How beauty brands can get social media right

How beauty brands can get social media right

By Sinead Norenius-Raniere

In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.

NARS entry into China market provokes backlash

NARS entry into China market leads to backlash

By Simon Pitman

Edgy color cosmetics brand NARS has seen a backlash following the announcement that it will enter the China market, where product safety testing on animal is still mandatory.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

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