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Editor's Essay

CosmeticsDesign.com - staying home and staying connected with you

By Deanna Utroske

All around the world, cosmetics and personal care industry professionals have been working from home during the Coronavirus pandemic. Without the usual calendar of events and tradeshows, we’re finding new ways to stay in touch and stay informed.

How beauty brands can get social media right

How beauty brands can get social media right

By Sinead Norenius-Raniere

In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.

NARS entry into China market provokes backlash

NARS entry into China market leads to backlash

By Simon Pitman

Edgy color cosmetics brand NARS has seen a backlash following the announcement that it will enter the China market, where product safety testing on animal is still mandatory.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

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