According to Harriet Kingaby, sustainability strategist at Ogilvy Earth, despite many cosmetic brands utilising social media to better connect consumers to their brand - particularly in view of their sustainability efforts, few have an effective strategy.
Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics brand by getting employees to add a more personal touch.
As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.
Cosmetic giant L’Oréal’s North American subsidiary has noted the importance of social media in brand development and consumer engagement particularly when it comes to improving relationships and getting an insight into the consumer.
A recent poll carried out by The Allstate Corporation and National Journal highlights that Facebook fans or Twitter followers of a brand are more likely to not only recommend, but also buy from those brands than they were before becoming social media...
The growing importance of social media and networking tool Linkedin has been underlined by the fact that the industry’s biggest event, in-cosmetics, has just confirmed its 3,000th group member - a J&J executive.
Multi-channel shoppers are driving the multi-channel distribution trend for breauty products. These shoppers continue to spend more than those consumers who are content with a single channel.
As spending in the e-commerce arena continually increases year on year, companies need to start utilizing all the platforms available to create an evolved shopping experience.
Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.
As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social media platforms, according to a Euromonitor...
Social media has been an industry buzzword for a long time, and as many companies have begun to get involved, some are still not maximising its full capabilities. Having seen the platform develop and appear as a mainstay in modern marketing strategies,...
Cosmetics giant Estée Lauder has ramped up its use of social media platforms in a bid to connect with the consumer and is displaying the benefits of executing digital strategies through the various platforms.
CosmeticsDesign USA caught up with Avon CEO Andrea Jung at the Cosmetics Executive Women Forum in New York City last week and discovered how technology is transforming the business and helping to further her favorite cause, female empowerment.
Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
Last month packaging and brush supplier Qosmedix launched its official Twitter account and is now utilizing it to connect with consumers by encouraging interaction and highlighting newly launched products.
As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.
At the recent HBA event in New York, we caught up with Euromonitor senior researcher Virginia Lee who spoke about both the benefits and pitfalls associated with social media.
CosmeticsDesign touched base with Ross Glick in New York to discuss social media, the business benefits, and how the cosmetics industry is developing to the new tools available.
Hygienic cosmetics supplier Qosmedix is the latest company to turn to social media to raise its profile and awareness, this time utilizing video-sharing website YouTube.
Unilever-owned brand Vaseline is making use of social media marketing by launching a video series to promote its new brand of skin care, ‘Vaseline Intensive Rescue’.
In previous years, it was expensive for companies to market products effectively; however the increased use of social media in the personal care industry is changing the face of cosmetics marketing.
A ten point plan from business consultants Beautystat.com could help to establish the best route for beauty companies to implement a successful social media strategy.
In the first of a two-part article we look at new research that finds the beauty industry needs to take maximum advantage of opportunities provided by social media as a means of brand advancement.
The use of social media to communicate brand values and encourage sustainability will be one of the topics explored at this year’s Sustainable Cosmetics Summit hosted by Organic Monitor in New York.
