Japanese beauty brand SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort.
Japanese beauty major Shiseido will start to prioritise strategic investments in three key areas – brands, innovation and people – to drive revenue growth, according to its CEO.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
International beauty giant Shiseido has developed a heating device that improves absorption of UV protective formulas, assuring protection after the application of makeup on top.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market.
Shiseido recently partnered with technology company Revieve to launch AI Makeup Advisor, which both helps customers find products online and collects zero-party and first-party data. CosmeticsDesign spoke with Revieve CEO Sampo Parkkinen about the new...
We round up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from L’Occitane, Kao, Shiseido, and more.
Shiseido is aiming to accelerate the growth of its skin care business in the western markets with marquee brands such as SHISEIDO, Clé de Peau Beauté and Drunk Elephant.
Japanese cosmetics major Shiseido is developing a digital beauty platform to cater to the online lifestyle habits that are likely to continue long after the pandemic, revealed the firm’s CEO.
A trio of Japanese cosmetics companies – Shiseido, Kao and Lion – have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks on the country.
A new study by Japanese cosmetics firm Shiseido has discovered evidence that men tend to form wrinkles at the corners of their eyes more than a decade earlier than women.
Japanese cosmetics company Shiseido is to extend the capabilities of its Second Skin technology for use on the nasolabial lines – or smile lines – to prevent ‘sagging cheeks’.
Shiseido-owned make-up brand Maquillage has launched a new lip product featuring new technology that makes it transfer resistant despite its glossy finish.
Shiseido has confirmed plans to launch Second Skin on October 1 – a technology that can diminish undereye ageing signs without make-up, in a move the firm says will offer “new experiences” to consumers.
We round-up of our most-read stories on the big-name beauty brands of the region, featuring news updates from L’Oréal, Shiseido, Amorepacific and more.
In this round-up of financial results, M&As and funding drives in the cosmetics industry, we highlight the first-quarter results from Shiseido, Kao Corp, L’Occitane and more.
Japanese beauty giant Shiseido has developed new technology to enhance the effectiveness of micellar water that it will launch with Clé De Peau Beauté starting from June 2021.
Japanese beauty major Shiseido said it plans to launch ‘second skin’ this year, a so-called game-changing new technology which can diminish undereye bags instantly without the use of make-up.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.
A new joint research by the Shiseido Company and the Cutaneous Biology Research Center (CBRC) have found a way to prevent the decrease of Langerhans cells to maintain the skin’s immunity and vitality.
The ongoing coronavirus (COVID-19) pandemic has changed the face of beauty business as we know it, and a dig into the financials shows some majors and categories have weathered the storm better than others.
Shiseido set itself a 2020 sales goal of ¥1 trillion and surpassed that goal in 2017. The beauty maker’s new goal is to reach ¥1.2 trillion in sales by 2020 and to “be among the top three companies in the global prestige cosmetics market.” Shiseido’s...
The deal brings advanced artificial intelligence technologies to the beauty company. And Shiseido intends to take full advantage of the company’s tech tools and data capabilities.
The Japanese personal care conglomerate, known for its various global prestigious brands and scientific contributions, apologises to customers and promotes two voluntary recalls in one week.
MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store
As Shiseido prepares to invest up to ¥3 billion (€24.8 mn) in start-up ventures, the cosmetic giant’s new team will be on the lookout for technologically-advanced concepts and innovations that complement its existing portfolio and operations.
Katsunori Yoshida, executive vice president of Shiseido’s newly operational Americas Innovation Center, talked with Cosmetics Design about how the company innovates, what differentiates brands and regions, and the forthcoming cosmetic that will revolutionize...
R&D, production, warehousing, and distribution for Shiseido’s NARS and Bare Escentuals brands as well as for the company’s eponymous brand in North America all benefit from the expansion.
Thinning hair and pattern baldness are a big concern to many people, so it may come as good news that Japanese cosmetics maker Shiseido has teamed up with a Canadian bio-venture company and begun research on a regenerative treatment.
Japanese cosmetics giant Shiseido has expanded its operations with its launch of bareMinerals into the Brazilian market as part of its global business strategy.
Shiseido has forged a joint venture allowing it to start commercial operations in Turkey, a move that is line with the Japanese cosmetic giant’s expansion in smaller but important emerging markets.
Japan-based cosmetics giant Shiseido saw profits tumble by more than 60 percent as its mainstay domestic sales were hard hit by the recent natural disasters that affected the Northern part of the country.
Global cosmetics giant has completed a project to install new software from Lumension aimed at improving both logistics and security throughout its business operations.
Shiseido is opening a sales subsidiary in Vietnam in response to greater consumer demand and significant growth within the cosmetics market from the country’s rapid economic development.
Hopes of a recovery in consumer spending linked to the election of the Democratic Party of Japan has led analysts to up the outlook for Japanese firm Shiseido’s domestic sales.
Japanese beauty manufacturer Shiseido is expanding its research and
development centres, opening up facilities in Europe and Asia in an
effort to better appreciate the needs of its customers there and
expand beyond the US and domestic...
![SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort. [SHISEIDO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/25/beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-shiseido/16329628-3-eng-GB/Beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-Shiseido.jpg)
![Shiseido will start to prioritise strategic investments in three key areas. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/02/21/shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-ceo/16170182-1-eng-GB/Shiseido-will-make-proactive-investments-for-revenue-growth-from-2023-CEO.jpg)
![Shiseido has mapped out a ring collagen network present in facial skin that is crucial to morphology as a person ages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin/15803259-1-eng-GB/Shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Shiseido says its heating device improves absorption of UV protective formulas even if makeup is applied on top [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/shiseido-heating-device-for-sunscreen-and-skin-to-improve-uv-protection/15774288-1-eng-GB/Shiseido-heating-device-for-sunscreen-and-skin-to-improve-UV-protection.jpg)
![Global beauty brands and retailers continue to invest fast in tech-led innovation, from metaverse experiences through to at-home fragrance blending [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-cosmeticsdesign-webinar-with-sephora-shiseido-orveon-mintel-and-the-virtual-events-group/15748695-1-eng-GB/Beauty-tech-CosmeticsDesign-webinar-with-Sephora-Shiseido-Orveon-Mintel-and-The-Virtual-Events-Group.jpg)
![Shiseido is planning to invest JPY10bn in both brand equity and its employees. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-to-invest-over-75m-in-brand-equity-and-employee-training/15679818-1-eng-GB/Shiseido-to-invest-over-75m-in-brand-equity-and-employee-training.jpg)
![Top stories on the recent developments of the biggest beauty brands in the region. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty6/15404260-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
![Shiseido is aiming to accelerate the growth of its skin care business in the western markets. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-west/15315451-1-eng-GB/Shiseido-gearing-up-to-accelerate-skin-care-growth-in-the-West.jpg)
![Shiseido is developing a digital beauty platform to cater to the online lifestyle habits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles/15292936-1-eng-GB/Shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles.jpg)
![A trio of Japanese cosmetics companies have stepped up to aid relief efforts in Ukraine amid Russia’s ongoing attacks. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-kao-and-lion-show-solidarity-with-ukraine-amid-intensifying-conflict-with-russia/13325584-1-eng-GB/Shiseido-Kao-and-Lion-show-solidarity-with-Ukraine-amid-intensifying-conflict-with-Russia.jpg)
![Shiseido has discovered evidence that men tend to form crow's feet more than a decade earlier. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/08/shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women/13047221-1-eng-GB/Shiseido-research-show-men-form-crow-s-feet-wrinkles-more-than-10-years-earlier-than-women.jpg)
![Shiseido is to extend the capabilities of its Second Skin technology for use on smile lines. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-second-skin-firm-to-expand-capabilities-of-tech-to-target-nasolabial-lines/13047172-1-eng-GB/Shiseido-Second-Skin-Firm-to-expand-capabilities-of-tech-to-target-nasolabial-lines.jpg)
![Maquillage is launching a new lip product featuring new technology that makes it transfer resistant despite its glossy finish. [Maquillage]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/09/22/shiseido-s-maquillage-launches-transfer-resistance-gloss-with-new-tech/12843054-1-eng-GB/Shiseido-s-Maquillage-launches-transfer-resistance-gloss-with-new-tech.jpg)
![Shiseido has confirmed plans to launch Second Skin on October 1 [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-promises-to-offer-new-experiences-with-second-skin-tech-launch-in-october/12738825-1-eng-GB/Shiseido-promises-to-offer-new-experiences-with-Second-Skin-tech-launch-in-October.jpg)
![Our most-read stories on the big-name beauty brands of the region. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/07/06/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty/12618434-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
![Our updates on financial results, M&As and funding drives in the cosmetics industry. [L'Occitane]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-kao-l-occitane-and-more-feature-in-our-latest-beauty-business-and-finance-update/12569556-1-eng-GB/Shiseido-Kao-L-Occitane-and-more-feature-in-our-latest-beauty-business-and-finance-update.jpg)
![Shiseido has developed new technology to enhance the effectiveness of micellar water. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/cle-de-peau-s-new-micellar-cleansing-water-to-feature-shiseido-s-new-make-up-removing-tech/12504118-1-eng-GB/Cle-De-Peau-s-new-micellar-cleansing-water-to-feature-Shiseido-s-new-make-up-removing-tech.jpg)
![Shiseido said it plans to launch highly anticipated ‘second skin’ technology this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-plans-to-launch-highly-anticipated-second-skin-tech-into-market-this-year/12331950-1-eng-GB/Shiseido-plans-to-launch-highly-anticipated-second-skin-tech-into-market-this-year.jpg)
![Shiseido said human contact is still essential to drive beauty sales but believes it can be enhanced greatly by AI and AR. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/30/shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant/12310916-1-eng-GB/Shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant.jpg)
![Shiseido has announced the decision to sell its low-cost personal care business for $1.5bn. [Shiseido/Senka]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/04/shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care/12160915-2-eng-GB/Shiseido-sells-off-personal-care-division-for-1.5bn-to-focus-on-high-end-skin-care.jpg)
