Shiseido

photo courtesy of Shiseido

Clean skin care startup Drunk Elephant sells to Shiseido for $845m

By Deanna Utroske

Shiseido set itself a 2020 sales goal of ¥1 trillion and surpassed that goal in 2017. The beauty maker’s new goal is to reach ¥1.2 trillion in sales by 2020 and to “be among the top three companies in the global prestige cosmetics market.” Shiseido’s...

Shiseido Americas acquires AI tech company Giaran

Shiseido Americas acquires AI tech company Giaran

By Deanna Utroske

The deal brings advanced artificial intelligence technologies to the beauty company. And Shiseido intends to take full advantage of the company’s tech tools and data capabilities.

(image courtesy of the brand)

bareMinerals launches an app with MatchCo technology

By Deanna Utroske

MADE-2-FIT is the first app from Shiseido since the multinational beauty company acquired MatchCo in January. Designed expressly for use on the iPhone, it’s now available to color cosmetics consumers on the App Store

Shiseido creates Shiseido Venture Partners

Shiseido to invest millions in beauty startups

By Natasha Spencer

As Shiseido prepares to invest up to ¥3 billion (€24.8 mn) in start-up ventures, the cosmetic giant’s new team will be on the lookout for technologically-advanced concepts and innovations that complement its existing portfolio and operations.

Katsunori Yoshida, executive vice president of Shiseido’s Americas Innovation Center (third from the left) at the AIC ribbon cutting. Also pictured: Marc Rey, president & CEO of Shiseido Americas (left), Masahiko Uotani, president & group CEO of Shiseido, and Yoichi Shimatani, chief research & development officer of Shiseido (right).

How Shiseido makes makeup

By Deanna Utroske

Katsunori Yoshida, executive vice president of Shiseido’s newly operational Americas Innovation Center, talked with Cosmetics Design about how the company innovates, what differentiates brands and regions, and the forthcoming cosmetic that will revolutionize...

Shiseido America bulks up New Jersey facility

Shiseido America bulks up New Jersey facility

By Deanna Utroske

R&D, production, warehousing, and distribution for Shiseido’s NARS and Bare Escentuals brands as well as for the company’s eponymous brand in North America all benefit from the expansion.

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