Japanese beauty manufacturer Shiseido is expanding its research and
development centres, opening up facilities in Europe and Asia in an
effort to better appreciate the needs of its customers there and
expand beyond the US and domestic...
Just one week after financial analysts reinforced a top credit
rating for leading Japanese cosmetic company Shiseido, the company
has posted a drop in profits as the domestic market wanes.
Leading Japanese and global cosmetics player Shiseido has pulled
back into profit following improved sales and reduced labour costs,
but it is predicting that sales growth will slip in the coming year
as a result of competition.
Shiseido and BASF have said they are to jointly develop new UV
protection technology for cosmetic sun protection products. The
move aims to tap in to the growing market for high SPF treatments
that help protect the skin against the...
Shiseido's premium skincare line 'Beauty Voltage' is not only an
experience for the skin but for the eye as well, courtesy of BASF's
Variocrom variable colour pigment.
China appears to be the latest Asian country to attract the
attention of the western cosmetics industry. Faced with a maturing
market in Japan, the nation's largest cosmetics company, Shiseido
has turned its attention to China.