Shaving

Indie Beauty Profile Stan Ades, Pacific Shaving Company

Indie Beauty Profile

Stan Ades, Pacific Shaving Company

By Deanna Utroske

In his Indie Beauty Profile, Stan Ades, Co-Founder of the Pacific Shaving Company describes a business built on the courage of the Founders’ convictions that a personal care startup could actually improve the at-mass shave and grooming category.

(image courtesy of Pacific Shaving Company and MonoSol)

MonoSol launches first pod-pac personal care product

By Deanna Utroske

The polymer-film making company behind such household goods as Cascade Action Pacs and Tide Pods announced this month a first product in this category—a single-use dissolvable pod pac of shaving cream.

Edgewell Personal Care signs up for Amazon Dash

Edgewell Personal Care signs up for Amazon Dash

By Simon Pitman

Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept.

Edgewell Personal Care divests blades business

Edgewell Personal Care divests blades business

By Simon Pitman

Edgewell Personal Care has confirmed the sale of its Industrial Blades division to AccuTec Blades in a move that aims to further streamline the newly independent business.

The Beard: an opportunity for growth

The Beard: an opportunity for growth

By Michelle Yeomans

According to Datamonitor, 51% of consumers believe obtaining the best value for money is most important when choosing a shaving product. So the market researcher wonders: are high prices to blame, or is it simply down to the ‘on trend’ hipster beard?

Gillette's Man Of Steel campaign was a 'genius' highlight

Gillette is the ‘genius’ when it comes to digital

By Andrew MCDOUGALL

Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.

Hair care goes down there

Hair care goes down there

By Guy Montague-Jones

Longer summers, skimpier clothes and shifting sexual mores inspired
the creation of Hair Care Down There, the intimate grooming
specialist which is re-launching its Ultimate Shaving Kit in the
New Year.

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