Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.
Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
In his Indie Beauty Profile, Stan Ades, Co-Founder of the Pacific Shaving Company describes a business built on the courage of the Founders’ convictions that a personal care startup could actually improve the at-mass shave and grooming category.
The polymer-film making company behind such household goods as Cascade Action Pacs and Tide Pods announced this month a first product in this category—a single-use dissolvable pod pac of shaving cream.
The suit, filed in August, was about P&G’s Mach3 and Edgewell’s newly launched, similar Schick PL. This week’s settlement deal comes closely on the heels of an announcement that P&G is set to relaunch its men’s grooming line.
Given recent competition in the shave and grooming categories, P&G is upping its marketing and advertising efforts as well as changing packaging and products to hold on to its market share.
Once a key buzzword in beauty trends, is it fair to say male grooming has now lost its edge? We take a look back through our archives at recent shifts in the category, and consider where opportunities may still lie ahead.
The Anglo-Dutch consumer goods giant has expanded its footprint in the men’s grooming space with the acquisition of Dollar Shave Club, one of the fastest growing personal care businesses in North America.
A new survey has found that for Indian consumers, international beauty players come out on top, with L’Oréal, Nivea and Maybelline three companies topping the list of preferred brands.
Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept.
Edgewell Personal Care has confirmed the sale of its Industrial Blades division to AccuTec Blades in a move that aims to further streamline the newly independent business.
In an effort to build on the world’s number one selling shaving brand Procter & Gamble says it has joined forces with research and development outfit Stark Industries in an effort to improve shaving results.
US female consumers expressed their frustrations last week following reports that the same toiletries marketed at men and women - such as deodorant, are more expensive for women. Cosmetics Design looks into the matter..
According to Datamonitor, 51% of consumers believe obtaining the best value for money is most important when choosing a shaving product. So the market researcher wonders: are high prices to blame, or is it simply down to the ‘on trend’ hipster beard?
Market researcher Datamonitor has compiled an interactive report for Cosmetics Design readers based on the main markets and trends driving launches in male grooming.
Two new multifunction product lines from the men’s luxury skin and hair care company H.I.M.-istry work simultaneously as shaving products and anti-aging treatments.
While having hair on the head is a desire for UK men, the opposite can be said about having hair on the body after half of all Brits admit there is more pressure nowadays for men to remove or groom body hair.
The company’s Beard Boss team will visit several cities on a week-long road trip designed to build brand awareness and customer loyalty for its men’s grooming and styling products.
UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message.
Gillette’s newest razor is set to ditch the segment’s traditional emphasis on cartridges (blades), and focus instead on revamping the handle, in a move which goes against some opinion that innovation in the segment is limited.
As the founder of UK men’s grooming brand King of Shaves, Will King knows the ins and outs of this unpredictable category. And at next month’s Cosmetics Vision he will open up on what men really want out of their grooming products.
Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.
Gillette has been called to question by its fierce rival Energizer, over advertising claims made about its Venus & Olay brand razors and certain moisturizing messages conveyed.
The National Advertising Division has sided with a personal care rival of Gillette and called the description of one of its leading female razors ‘misleading’.
Despite men’s grooming becoming more popular, manufacturers still have to ensure they are marketing their products in the right way in order to get the most out of the market’s potential.
Cincinnati-based company, Dermovation has developed a do-it-yourself back hair removal product specifically for men that is said to be more convenient, efficient and lasts longer than other hair removal systems.
Cosmetics Design USA spoke to King Of Shaves founder and director to find out how this British men’s grooming company is tackling expansion into the US market.
Olay has expanded into new territory following the decision to team up with Gillette Venus and will produce the skin conditioning bars for the new product designed to moisturize the skin.
Almost half of Britain’s young men grow facial hair and resist from being clean shaven all the time believing it is not necessary in order to look well-groomed, as well as citing skin irritation from shaving as a grooming complaint.
Energizer has announced its third quarter sales with its personal care segment the only one to make significant growth, thanks in part to recent acquisitions.
Missouri-based household and personal care firm Energizer has announced the purchase of American Safety Razor (ASR) and views the acquisition as a good opportunity to extend its personal care business.
Ingredients supplier Sederma has launched a hair growth minimising ingredient that it claims can help slow the growth of hair, and reduce its thickness, in the underarm and beard areas.
The 2010 growth strategy of consumer giant Procter & Gamble includes several new launches across its beauty and grooming portfolio, it was revealed at the Consumer Analysts Group of New York (CAGNY) conference last week.
The continued growth in male grooming products, combined with the
development of emerging markets is helping to further grow the
world market for shaving products.
Longer summers, skimpier clothes and shifting sexual mores inspired
the creation of Hair Care Down There, the intimate grooming
specialist which is re-launching its Ultimate Shaving Kit in the
New Year.
Texas-based cosmetics company, Bold For Men (www.boldformen.com,
has announced the December launch of Bold For Men's Dry Shave Gel,
designed for use on dry skin, targeting the fast-growing niche
male-grooming market.
New Jersey-based CCA industries, a marketer of niche beauty and
health products, has announced a considerable increase in its third
quarter sales that is helping to drive the company towards its goal
of acquiring further brands.
The times when men had little choice when it came to skin care
products are well past. This month Tolsom will join the crowd,
launching a skin care for men range through e-tailer and direct
seller Quixtar.
US product development company Universal group - that licenses the
Old Spice High Endurance trademarks from the Procter & Gamble
company - today announced the introduction of eleven new products
for men.
US product development and marketing company Universal Group today
announced the introduction of Old Spice High Endurance shaving
products for men for which the trademark is licensed from Procter
& Gamble.
