Remington goes on US tour to grow beards and brand awareness

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Remington goes on US tour to grow beards and brand awareness

Related tags: Beard, Facial hair, Shaving

The company’s Beard Boss team will visit several cities on a week-long road trip designed to build brand awareness and customer loyalty for its men’s grooming and styling products.

In several cities between Madison, Wisconsin and Portland, Oregon, Remington employees will be stopping the Beard Boss bus to host facial hair events and get involved with local charities as well. 

Men’s grooming, currently a $6.1bn market, continues to grow for both legacy brands and start-ups, liked the newly launched Dollar Shave Club and ecommerce sites like the simply named Beard Products out of Massachusetts.

The fashion for facial hair remains strong particularly in the western US. The Remington tour, which gets underway Friday 17 October, will terminate at an event celebrating the trend, The World Beard and Moustache Championships in Portland, Oregon, on the following Saturday, 25 October.

Related topics: Business & Financial

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