Shampoo

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

Dry shampoo category continues to build momentum

Dry shampoo category continues to build momentum

By Michelle Yeomans

According to analysts at Mintel, the dry shampoo category has catapulted from 1% of all new shampoo products in 2009, to 5% in 2014, thanks to the likes of advanced powder valve technologies helping to power the segment.

Welcome to the Haircare Ingredients 2013 online event!

Welcome to the Haircare Ingredients 2013 online event!

By Simon Pitman

Today marks the start of our second HairCare Ingredients online event, bringing to hair care professionals the most targeted and up-to-date information as well as providing an invaluable networking opportunity.

New hair care launches round-up: in-cosmetics preview

New hair care launches round-up: in-cosmetics preview

By Andrew MCDOUGALL

The return of the in-cosmetics Innovation Zone will see a range of companies showcasing their latest products and exclusive show launches in one place in skin, hair, deodorants and much more. Here, we round up the hair care ingredients and conditioners...

Mintel notes dry shampoo segment gaining momentum in EU markets

Mintel notes dry shampoo segment gaining momentum in EU markets

By Michelle Yeomans

According to the market researcher’s global new products database (GNPD), demand for dry shampoo is building momentum in Europe with the UK leading the way, where nearly a quarter (23 per cent) of women are invested in the segment.

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