Personalization

© Getty Images \ (Marina Denisenko)

AI-driven skin care startup Atolla expands ingredient portfolio

By Deanna Utroske

The brand Meghan Maupin and Sid Salvi launched last August just added over 20 new skin care ingredients to its formulation menu, which means that Atolla’s 5,000 + loyal customers are about to get more sophisticated custom-products.

© Getty Images \ (masterzphotois)

Why should formulating chemists care about personalized beauty?

By Deanna Utroske

A lot of what’s going on in the personalized beauty space today relies on algorithms, data, and all things digital. But ingredient makers are getting in on the trend too, helping chemists trouble shoot NPD for personalized and custom formulation options.

photo courtesy of Nala

Nala wants to make personal care personal, starting with deodorant

By Deanna Utroske

The Vancouver, British Columbia – based startup launched personalized deodorants this month. And Cosmetics Design checked in with Nala co-founder Mila Juristovski to learn more about the potential of custom, natural personal care products.

© Getty Images \ (monkeybusinessimages)

Editor's Spotlight

10 top tips: Building a Beauty Startup

By Deanna Utroske

This past Thursday in New York City, the recommendation platform and entrepreneurship community Stacklist hosted a panel discussion among beauty business founders at the Amazon Web Services loft space. Cosmetics Design was there, along with some 250 aspiring...

The five biggest trends at in-cosmetics Latin America 2019

The five biggest trends at in-cosmetics Latin America 2019

By Simon Pitman

The Latin American market for beauty and personal care has seen huge strides in both innovation and growth. And although it is not a world leader in trends, there is still plenty going on to keep the industry busy.

Has the cosmetics industry hit an innovation rut?

From The Editor's Desk

Has the cosmetics industry hit an innovation rut?

By Simon Pitman

One of the best ways of measuring future industry trends and innovation is a trip to in-cosmetics Global, an event that shines a light on what the next generation of products will look like. But this year, pinpointing something truly new was hard to do.

photo courtesy of Atolla

Beauty Tech Launch: the Atolla Skin Health System hits the market

By Deanna Utroske

This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...

Forecasting the digital future of cosmetics and personal care retail

Forecasting the digital future of cosmetics and personal care retail

By Sinead Norenius-Raniere

2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior.  How consumers shop, explore, and discover brands is being reinvented and fast.  Here are my picks for the biggest...

behind the scenes at eSalon

The bespoking and personalization of hair care

By Deanna Utroske

The quest for unique and individualized personal care products has consumers clicking through Etsy and browsing local boutiques, but some beauty brands are taking the local global and blending custom products for an infinite number of clients. 

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