Personalization

Forecasting the digital future of cosmetics and personal care retail

Forecasting the digital future of cosmetics and personal care retail

By Sinead Norenius-Raniere

2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior.  How consumers shop, explore, and discover brands is being reinvented and fast.  Here are my picks for the biggest...

behind the scenes at eSalon

The bespoking and personalization of hair care

By Deanna Utroske

The quest for unique and individualized personal care products has consumers clicking through Etsy and browsing local boutiques, but some beauty brands are taking the local global and blending custom products for an infinite number of clients. 

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