At least one fragrance maker is betting the answer is ‘yes.’ Parlux Fragrances has just launched the 20th perfume in the Paris Hilton collection and is touting it as anything but a signature sent.
Sales of its Rihanna fragrance boost Parlux fourth quarter results, but full year sales are still significantly down following the loss of the license for Guess brand products.
Although an improved financial performance has helped raise the
profile of Parlux Frangraces, a new warning letter about the late
filing of its financial results suggests the company is still
fighting to set its house in order.
Kathy Hilton will create a new beauty range in a worldwide license
agreement with OmniReliant that will see the Hilton brand further
establish itself in the cosmetics industry, following the success
of Paris Hilton fragrances.
International heiress and socialite Paris Hilton is set to expand
her lucrative empire in a bid to take over the beauty industry with
the intended launch of a cosmetics range manufactured by Parlux
Inc.
Glenn Nussdorf, who has a 10.5 per cent stake in troubled fragrance
player Parlux, has made an SEC filing stating his intentions to
acquire a controlling stake in the company as a business
combination transaction to prevent it from...
As expected, troubled fragrance player Parlux says that it will use
the intermediary services of GLMAC to off-load a number of its
non-core product lines, after the company confirmed that sales for
the latest quarter were below expectations.
Parlux Fragrance has reported a 74 per cent jump in profits on the
back of the continued roll out of Paris Hilton branded goods
together with the success of new fragrances such as Guess? for
women.
US international fragrance company Parlux has announced that it is
considering a number of strategic alternatives in an effort to
boost shareholder value. The company says that this does not
exclude the sale of the company, reports...
Parlux is continuing to win applause from analysts and financial
experts after reporting a 38 per cent rise in net profits for its
fourth quarter earnings on the back of a 32 per cent hike in sales
- thus proving that major licensing...
Parlux Fragrances says it made an exclusive worldwide license
agreement to develop and market a line of cosmetics for Paris
Hilton, in a bid to further capitalize on the incredible brand
power already created by the fashionist and...
Parlux Fragrances is extending the launch of its Paris Hilton
fragrance in Europe. The fragrance is being launched tomorrow in
France and at the beginning of next week in the UK, following its
big success in the US, and is a sign...
Parlux has announced that it has signed an agreement with Paris
Hilton to develop, manufacture and distribute fragrance and related
product lines under her name.
