The ongoing COVID-19 pandemic has accelerated consumer demand for greener baby and toddler skin care, driving popularity of clean label, natural and organic, and vegan-certified products, says GlobalData.
The premium cosmetics market has at last embraced the fast
developing organics and naturals trend, with YSL Beaute-owned
designer fragrance brand, Stella McCartney, creating the100 per
organic facial care line, Care by Stella McCartney.