When it comes to fragrance purchase women are sidelining factors such as price or celebrity endorsement and will choose their scent based on how they feel, market analyst Mintel claims.
The trend for discreet and inconspicuous luxury, borne out of the economic downturn, is appearing in fine fragrances with the emergence of singular note scents.
Brazilian cosmetics company Natura used a scented, online banner created by digital marketing agency, ID\TBWA, to promote the reformulation of its Kaiak cologne.
New research points to the fact that women often buy fragrances that represent what they want to be rather than one than representing what they are about, research suggests.
Fragrance design house Arylessence has expanded its fragrance planning services, claiming a new 12-part plan can increase product appeal for consumers.
NTT Communications has developed a ‘fragrance communication’ system that makes it possible to send a variety of different fragrances using the internet.
Masik Collegiate fragrances plans to add five new fragrances to its existing line of perfumes which claim to bottle the essence of university colleges in the US.
Genetically modified flowers and even aroma producing yeast could figure highly in the fragrance industry of the future, according to researchers in Israel.
A flurry of new fragrance launches bearing the names and images of some of the world’s most recognized faces has marked the run-up to the all important holiday season.
A bill is being proposed by a Minnesota lawmaker to make
educational institutes in the state aware of the hazards associated
with allergy-induced asthma attacks and other related health
problems.
With the season for buying fragrances well upon us, market experts
say that cultural differences will continue to define the type of
fragrance launched around the world during the course of next year.
An employee of the city of Detroit is suing her employers over
fragrance toxicity, claiming that modern fragrances contain
chemicals that can lead to neurotoxicants, particularly in confined
spaces with limited air flow.
Not to be outdone by competitors, renowned shoe designer Jimmy Choo
has branched out into fragrance production creating a range to
challenge recent launches by fashion designers in the market.
Ex-Gucci designer Tom Ford has launched a new fragrance made
up of 12 individual scents designed to be mixed and matched,
allowing consumers to create their own distinctive smell.
Having announced strong results for its fragrance division,
Givaudan says a focus on natural fragrances and research work that
centres on the activation process of fragrances should serve to
boost the company's position.
Obtaining the right fragrance for cosmetics, perfumes and personal
care products is often a major factor to determine a new products
success. But now European scientists believe that tiny bioelectrics
sensors may take some of the...
Demand for flavors and fragrances in the US is forecast to grow
significantly, off the back of particularly strong demand for
fragrances from the cosmetic and toiletry industry.
The European Union and Luxembourg high courts have ruled that
French fragrance company Eden will not be able to trademark the
smell of strawberries in an effort to market it for a range of
cosmetics products.
Fragrance manufacturers will be taking note of a recent study
carried out in the US assessing the impact of different scents on
driving ability. While camomile and lavender are out and coffee and
lemon are in, certain aftershaves...
For years lavender - known for its relaxation benefits - has been
encorporated in the formulation of various cosmetic products to
induce beauty sleep. However until now the fragrance had not
actually been proven to have sleep aiding...
The Sense of Smell Institute (SOSI) has commissioned a White Paper
to review recent research findings on the beneficial effects of
peppermint. Numerous studies have linked the ingredient with
improved mental and physical performance.
The National Institute of Standards and Technology (NIST) reports
that a team of researchers are currently using beams of chilled
neutrons to determine how aroma compounds are embedded into
assortments of other chemicals that carry...
US market information company The NPD Group has entered into a
licensing agreement with international fragrance company Michael
Edwards to begin classifying prestige fragrances according to
Edwards' copyright-protected fragrance...