Manicure

Indie Beauty Profile Tran Wills and Ali Elman Base Coat

Indie Beauty Profile

Tran Wills and Ali Elman, Base Coat

By Deanna Utroske

In their Indie Beauty Profile, Tran Wills and Ali Elman, founders of the nail color and nail care brand Base Coat describe how the brand evolved as a natural complement to their Base Coat nail salons. And Elman advises prospective indie brand founders...

Lacquerous takes the subscription sampling trend to a whole new level

Lacquerous takes the subscription sampling trend to a whole new level

By Michelle Yeomans

The US-based subscription sampling company is offering consumers what it describes is “the Netflix of nail polish” services, whereby members can rent high-end nail polishes for up to a month, a practice the founders say is identical to a traditional nail...

Nails as fashion accessories driving US market growth

Nails as fashion accessories driving US market growth

By Andrew McDougall

The newfound culture that has transformed women’s nails into fashion accessories is driving the US nail care market, which is dwarfing the growth rates in other cosmetics categories.