As Western males start to experiment with a grooming regime, Asian men are looking for more complex solutions that go beyond maintaining hygiene and appearance. However, with no two markets on the region alike, it can be tricky to know which product will...
Rising female consumer uptake of the traditionally male-focused Old Spice brand from P&G throws a spotlight on the careful negotiation beauty brands need to make with gendered branding as the male grooming sector continues to rise.
Increasing awareness towards personal care and grooming is driving cosmetic product consumption by male consumers in India, with reports suggesting men are willing to pay a premium price for these products.
Brands using natural ingredients and antioxidants are likely to help boost sales in the men’s grooming segment in 2011, according to market research company Mintel - proven by the fact that new products with these features were among the best sellers...
Marketers need to find a way of engaging with male consumers if they want to take advantage of the significant potential that the market presents, according to a Datamonitor report.
Beiersdorf is making a move to mirror the booming success of the
Western male grooming market in India - increasing its marketing
campaign for the Nivea for Men skin whitening range.
Although the market for male-specific cosmetics products in
Australia and New Zealand has grown enormously in recent years,
experts say that the characteristics of the market mean that 'the
bloke's bloke still reigns supreme'.
