Having lost the Burberry cosmetic and fragrance license at the beginning of the year, Inter Parfums is continuing efforts to plug the gap left by the departure of its biggest brand.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Despite Americans receiving conflicting messages about the state of the economy, a recent Harris Poll EquiTrend study has found various luxury brands to have made gains in brand equity over the past year.
Inter Parfums extension of the Burberry fragrance line has paid off after the company registers a huge increase in third quarter sales, mainly driven by the launch of Burberry Body.
Despite the increased number of luxury brands that are embracing e-commerce and using social media to market their products, many are failing to exploit the internet’s potential, according to a recent study by NYU Stern School of Business.
