Burberry launch boosts Inter Parfums quarterly results

By Simon Pitman

- Last updated on GMT

Related tags Luxury brands

Inter Parfums extension of the Burberry fragrance line has paid off after the company registers a huge increase in third quarter sales, mainly driven by the launch of Burberry Body.

The company said sales grew 42 percent to €109.5m, from €84.8m in the corresponding period last year. This figure was marginally impacted by positive currency translations, while at comparable translations rates sales increased by 36 percent.

For the first nine months of the financial year the results were not quite so spectacular, with sales up 15.7 percent at constant exchange rates to €272.5m, an increase of 18.7 percent at comparable translation rates.

Burberry Body hits the mark

“Burberry fragrance sales were up 30 percent for the quarter due in great part to the global launch of Burberry Body,”​ said Jean Madar, Chairman and CEO of Paris-based Inter Parfums.

Burberry fragrance sales are by far the companies top-selling brand, with sales growing from €50.5m in the corresponding period last year, to €65.3m for the current quarter. The next biggest brand sales was Jimmy Choo with sales of €8m.

“Other factors contributing to the sales increase include the continued strong momentum of the Jimmy Choo and Montblanc fragrance launches and the inclusion of Inter Parfums Luxury Brands, our US distribution subsidiary which began operations at the start of the year,"​ Madar added.

South America and Asia sales rocket

The company said that its performance had remained ‘steady’ in the Western European market, while sales in its more recently established but fast growing markets of South America and Asia grew by 55 percent and 64 percent respectively.

The company believes that continued momentum for the Burberry brand, alongside positive sales growth for the Jimmy Choo and Montblanc brands should contribute to total sales of €360m - €370m in 2011.

Expenditures made for all brands will result in a more substantial marketing and advertising budget of nearly €95 million for fiscal 2011 that should contribute to sustained growth in market share over the medium term​,” said Philippe Santi, executive vice president.

Related topics Business & Financial

Related news

Show more