The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
Residents of Toronto, Ontario, have been complaining about the strong scent of a nearby Lush Cosmetics factory for years, and some believe the facility is to blame for headaches, migraines, and skin irritation.
Proof that the UK government is cracking down on compliance with
packaging recycling regulations came this week after the
Environmental Agency said it has fined UK cosmetics player Lush
Manufacturing for failing to supply certificates...