Hiring activists is a sure-fire way to accelerate environmental and sustainable change in a beauty business, and it’s a strategy that has worked well in driving impact at Lush so far, says its earth care strategy lead.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
Residents of Toronto, Ontario, have been complaining about the strong scent of a nearby Lush Cosmetics factory for years, and some believe the facility is to blame for headaches, migraines, and skin irritation.
Lush employees added spice to the business of selling cosmetics yesterday by wearing nothing but aprons in a protest against packaging in 24 stores across the US.
Proof that the UK government is cracking down on compliance with
packaging recycling regulations came this week after the
Environmental Agency said it has fined UK cosmetics player Lush
Manufacturing for failing to supply certificates...
![Lush has a sense of activism embedded into its culture, from its founders through to everyday employees, which has helped accelerate change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-tackling-climate-justice-and-driving-sustainable-beauty-with-activists-says-exec/15928058-1-eng-GB/Lush-tackling-climate-justice-and-driving-sustainable-beauty-with-activists-says-exec.jpg)
![[Lush Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/20/beauty-broadcast-lush-cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream/15458395-1-eng-GB/Beauty-Broadcast-Lush-Cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream.jpg)
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![Lush is closing all global social media accounts across Instagram, Facebook, TikTok and Snapchat and will instead invest in 'better communication channels elsewhere' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/lush-to-close-instagram-facebook-tiktok-and-snapchat-global-accounts-for-user-safety/13036150-1-eng-GB/Lush-to-close-Instagram-Facebook-TikTok-and-Snapchat-global-accounts-for-user-safety.jpg)
