Lush strips off in packaging protest

By staff reporter

- Last updated on GMT

Related tags Environment Lush

Lush employees added spice to the business of selling cosmetics yesterday by wearing nothing but aprons in a protest against packaging in 24 stores across the US.

The US protest was part of a Lush campaign involving workers in stores worldwide going naked, save for an apron with the line "Ask me why I am naked".

The answer is not a collective fondness for naturism but rather in protest against excess packaging.

The 'Get Naked' campaign attempts to draw attention to the problem of packaging waste, urging consumers to go 'naked' and avoid purchasing goods with excess packaging.

Lush says it is committed to protecting the environment and the elimination of unnecessary and environmentally unfriendly packaging.

In order to facilitate this the bath and beauty chain produces many of its products in solid form such as solid shampoo, conditioner and deodorant bars that have no need for packaging.

In addition Lush urges customers to bring their own re-usable containers for certain products.

According to the company over 58 per cent of its products in North American stores are sold unpackaged.

The company's founder Mark Constantine hopes now that “true financial and environmental costs are becoming obvious; customers are challenging manufacturers and retailers to cut the wrap.”

Related topics Packaging & Design

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