South Korean cosmetic companies Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities as growth prospects in China dampen.
South Korean firm LG Household & Health Care is set to enter the beauty tech space with a mini tattoo printer that it plans to launch in North America in the fourth quarter of this year.
Previously known as New Avon, the North American business hopes to focus attention away from recent corporate history and toward the 135 years of success the brand has in this region.
Just last month the South Korea – based consumer goods company opened a first Avon retail store in Los Angeles, California; and on Friday, November 20, The history of Whoo luxury concept store will open in Canada.
Just when social sales and DTC brands seem to have a competitive edge in the cosmetics and personal care marketplace, the direct sales beauty maker opens an enormous shop called Studio 1886 in LA’s Koreatown.
South Korean personal care major LG Household & Healthcare and US manufacturer Farouk Systems Inc. have extended their partnership to launch a botanical-based skin care brand it believes will be a ‘good fit’ for the US market.
![Amorepacific and LG Household & Healthcare (LG H&H) are turning their gaze westwards to the US for new opportunities. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/k-beauty-companies-shifting-focus-toward-the-us-for-growth/15749325-1-eng-GB/K-beauty-companies-shifting-focus-toward-the-US-for-growth.jpg)
![LG H&H is set to enter the beauty tech space with a mini tattoo printer. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/02/14/lg-h-h-ventures-into-beauty-tech-with-mini-tattoo-printer-for-north-american-market/13191222-1-eng-GB/LG-H-H-ventures-into-beauty-tech-with-mini-tattoo-printer-for-North-American-market.jpg)
![LG Household & Health Care is set to expand and strengthen its position in the North American beauty market in 2022. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/lg-household-health-care-will-expand-north-american-business-in-2022/13137955-1-eng-GB/LG-Household-Health-Care-will-expand-North-American-business-in-2022.jpg)
