The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
The media and social networking company sees all things digital moving from the desk top to mobile devices. And Facebook seems to hope that its newest data on beauty consumers will encourage brands to build content and campaigns accordingly.
Tarte Cosmetics has traditionally marketed itself as an environmentally conscious cosmetics company that does not test on animals, a reputation that has come under scrutiny following its recent acquisition.
As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social media platforms, according to a Euromonitor...
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
A new study released has found that cosmetic retailers Sephora and Clinique are the best in the industry when it comes to using Facebook, which has also been identified as a top tool when it comes to online commerce.