Skin care company uses social media to launch product and position brand
The New York-based agency were tasked with designing the e-commerce site and Facebook presence, with the brief of positioning Love Life Skin as a premium product with a clinically proven formula.
“Our goal was to convey a revolutionary product without losing the emotion and heart behind it,” said Ross Glick, CEO at Indelible.
“Through thoughtful organization of the website architecture, we were able to communicate the inspiration behind the brand and science behind the formula without making it too clinical.”
Earlier this year, the Facebook page was launched, and Glick noted how quickly people responded to the product on the social platform.
Growing number of ‘fans’
“The community was so receptive to the brand from the very start,” he said. “We had a lot of women commenting and liking all of our posts from the beginning.”
At the same time, the first ad buy was launched, despite Love Life Skin being a new brand with little advertising, but proved to be a welcome surprise.
“Every time we did our weekly or bimonthly reports, the projection for the end of the campaign kept increasing because the rate at which we were amassing fans kept increasing,” commented Glick.
Less than one month after launch, the Facebook page had acquired 2,600 fans, and weeks later, it reached 7,000. Glick says that the success of the campaign is proven by the cost per Facebook fan: the cost per Facebook fan is $1.85, despite being initially benchmarked at $5 per fan.
“Indelible understood how to present Love Life Skin not only as a beauty product, but as a brand with both science and soul,” added Ranee Flynn, founder of the skin care company.
“Love Life Skin is for women who just want to feel good about themselves. Indelible grasped that fundamental message and translated it into a powerful, heartfelt campaign.”