In the second part of this series, CosmeticsDesign explores how brand leaders Olowe, Chan, and Lee have navigated the financial stresses of a post-COVID world, embraced the advent of TikTok and social media marketing, and shared their understanding of...
As consumers increasingly base purchasing decisions on product composition, organic brand Maple Organics looks to target US shoppers with natural and holistic options like its Beauty Adaptogen superfood supplement and Rose Beauty Oil.
Having gained a celebrity following and strong social media traction, award-winning cosmetics brand Velour Beauty continues to better reach targeted consumers by growing its retail product offerings in Ulta and Sephora stores around the world.
Now available to US beauty consumers, the A’pieu brand looks to expand its targeted audience of Gen Z shoppers through products like the unique Juicy Pang Water Blusher.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
British-born beauty brand Dr. PAWPAW has grown exponentially over the past year and saw success in the US, despite the inflationary economy. We chatted with co-founder Johnny Paterson to discover how they’ve done it and what’s coming next for the brand....
After a recent acquisition, fragrance brand Commodity is ready to rebrand to both hover between niche and mainstream perfume and innovate for American consumers.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture...
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
In this video interview Ayako Yuki, founder and owner of The J Beauty Collection, talks with Cosmetics Design about how she is helping undiscovered skin care, hair care, and color cosmetics brands from Japan position their businesses for success in the...
Late last year the global salon products company announced the signing of a deal to buy Oribe Hair Care. As part of the agreement, brand co-founder Daniel Kaner will join the Kao management team as president of Oribe.
Wednesday evening at the Harmonie Club in New York City, four prestige fragrance, skin care, and color cosmetics brand leaders discussed the state of luxury beauty today and how they plan to continue growing the business units they oversee.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Despite Americans receiving conflicting messages about the state of the economy, a recent Harris Poll EquiTrend study has found various luxury brands to have made gains in brand equity over the past year.
Consumers are willing to pay higher prices as long as they are getting what they perceive to be good value for money, according to a survey by Brandkeys.
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