Research on alternative actives for deodorants and antiperspirants is building, but efficacy testing is limiting advances and most successes in the category remain based on ingredients introduced more than 50 years ago, say researchers.
New research by a team of scientists in Belgium may suggest that using antiperspirant on a regular basis could actually contribute to underarm body odour.
The deodorant and antiperspirant segment of the market, already up 16 percent since 2006 is set to continue to drive the market through 2016 and beyond due to population growth in the US.
Naturals skin and hair care player Herbalix Restoratives is set to give a presentation about its research into a natural, aluminum-free deodorant it has developed.
Beiersdorf scientists claim to have developed a deodorant that can fight against the excess sweating and odor caused by stressful situations, often suffered by teenagers.
UK company Odegon Technologies has launched an underarm clothing tag aimed at preventing body odor, thanks to a nanomaterial developed with enhanced absorption properties.
Having carved its name out as a leading name in the US market for natural oral care products, Tom's of Maine is now eyeing a greater footprint in the natural deodorants category.
Procter & Gamble is expanding its Secret female deodorant brand
with the launch of a new product that is said to be clinically
proven to provide prescription strength protection against wetness.
![According to the review, many 'fundamental questions' remain unanswered in the field of efficacy testing for active ingredient alternatives [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review/16248469-1-eng-GB/Deodorant-antiperspirant-innovation-still-based-on-50-year-old-active-ingredients-finds-review.jpg)
