German consumer goods major Beiersdorf is gearing up to expand its business in China through Nivea and Eucerin, which it believes have the potential to have as much success as its luxury brand La Prairie.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
Several beauty and personal care majors have joined 100+ businesses in signing a statement from the Ellen MacArthur Foundation calling for recycling costs and responsibilities to be extended to industry.
The ongoing coronavirus (COVID-19) pandemic has changed the face of beauty business as we know it, and a dig into the financials shows some majors and categories have weathered the storm better than others.
Beiersdorf has grown annual revenues and gained market share in face and skin care for 2019, despite facing profound societal changes and business challenges linked to climate change, its chairman says.
Legacy cosmetics and personal care brands can be slow to adopt new technologies. But as natural language product discovery tools become more common place, beauty brands will find creative ways to leverage programming interfaces like the Alexa Skills Kit...
Scent maker Givaudan has branded fragrance as one of the most important factors in a consumer’s decision to buy a product, be it any type of cosmetic, at an Open Innovation event held by Beiersdorf for new concepts for its Nivea brand in Hamburg.
Beiersdorf, the skin care company behind Nivea and Eucerin, proudly counts a recipient of this year’s Nobel Prize for Chemistry as a corporation partner and is looking forward to newly possible skin aging discoveries.
Traditionally cosmetics companies have adopted a ‘not invented here’ attitude, but big benefits can be gained from changing to a ‘proudly found elsewhere’ mindset and being open with external partners, says Beiersdorf’s head of research and development.
Market analyst Euromonitor believes that if Procter and Gamble and Beiersdorf were to strike a deal it would benefit both parties as the former’s skin care would receive a boost, and the latter would become more competitive.
Nivea skin care maker Beiersdorf reported an increase in profits for full year 2012 with all of its core brands showing strong growth, and will continue to focus on success in the emerging markets going forward.
Beiersdorf Canada, the Nivea skin care brand's Canadian distributor has reached a settlement with the Competition Bureau to stop making what the Bureau has concluded were false or misleading claims about a particular Nivea product.
In line with its ‘Focus on Skin Care. Closer to Markets’ strategy, German cosmetics company Beiersdorf has announced plans to make significant investments in its mass market Nivea brand in 2011, in order to strengthen its long-term position.
With rising consumer awareness over negative social and environmental effects of palm oil production, the cosmetics and personal care industry is under increasing pressure to use palm oil that is sustainably sourced.
German-based personal care giants Beiersdorf has created a new skin
care concept for its premium end La Prairie range containing gold
extracts - an ingredient more frequently seen in colour cosmetic
Following the recent sale of its Hirtler soap factory to an
independent buyer, Beiersdorf has stated this week that it will
sell its logistics centre in Hamburg in a bid to bring the
realignment of its supply chain organisation programme...
The City of Hamburg has announced this week that it will sell its
stake in leading cosmetics manufacturer, Beiersdorf. However, the
shares will remain within Germany to counteract job losses and
ensure it remains a Hamburg based company.