Its trio of mass-market skin care brands saw impressive growth for the German company by the end of Q3, while sales of luxury brand La Prairie continued to decline.
Special Edition: PROTECTIVE BEAUTY – SUNCARE, ENVIRONMENT AND STRESS
European personal care major Beiersdorf has developed a range of sunscreen formulas for the US market that provide protection but also offer aesthetically pleasing visual effects to the skin.
German consumer goods major Beiersdorf is gearing up to expand its business in China through Nivea and Eucerin, which it believes have the potential to have as much success as its luxury brand La Prairie.
International skin care major Beiersdorf wants to reinvent its flagship Nivea brand over the next financial year, carving out a more global, digital and sustainable offering, its CEO says.
International skin care major Beiersdorf has reported a rise in group sales and net profit for the full year of 2021, with significant growth in Latin and North America.
International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.
Skin microbiome science and innovation is fast-evolving, with a plethora of tools, ingredients and research efforts spotlighting key areas of opportunity. But where exactly is the sector headed? And what might next-generation NPD look like?
Several beauty and personal care majors have joined 100+ businesses in signing a statement from the Ellen MacArthur Foundation calling for recycling costs and responsibilities to be extended to industry.
The ongoing coronavirus (COVID-19) pandemic has changed the face of beauty business as we know it, and a dig into the financials shows some majors and categories have weathered the storm better than others.
Beiersdorf has grown annual revenues and gained market share in face and skin care for 2019, despite facing profound societal changes and business challenges linked to climate change, its chairman says.
Legacy cosmetics and personal care brands can be slow to adopt new technologies. But as natural language product discovery tools become more common place, beauty brands will find creative ways to leverage programming interfaces like the Alexa Skills Kit...
Scent maker Givaudan has branded fragrance as one of the most important factors in a consumer’s decision to buy a product, be it any type of cosmetic, at an Open Innovation event held by Beiersdorf for new concepts for its Nivea brand in Hamburg.
The Nivea and Eucerin skin care brands have helped boost Beiersdorf sales as the company’s Consumer Business segment showed growth in a difficult market environment.
Beiersdorf, the skin care company behind Nivea and Eucerin, proudly counts a recipient of this year’s Nobel Prize for Chemistry as a corporation partner and is looking forward to newly possible skin aging discoveries.
Traditionally cosmetics companies have adopted a ‘not invented here’ attitude, but big benefits can be gained from changing to a ‘proudly found elsewhere’ mindset and being open with external partners, says Beiersdorf’s head of research and development.
Market analyst Euromonitor believes that if Procter and Gamble and Beiersdorf were to strike a deal it would benefit both parties as the former’s skin care would receive a boost, and the latter would become more competitive.
Nivea skin care maker Beiersdorf reported an increase in profits for full year 2012 with all of its core brands showing strong growth, and will continue to focus on success in the emerging markets going forward.
The Nivea skin care maker announces solid 2012 results after increased demand in emerging markets is offset by the weak economic climate in the company’s home European markets.
Beiersdorf brand Eucerin has launched a new line of skin care products to treat pigmentation following promising research into a brightening active ingredient.
The way people connect and communicate with each other through social media has affected the way business is done and is a great source of innovation, according to Germany-based Beiersdorf.
The Nivea skin cream maker is cutting back on unprofitable lines and investing more in its skin care brands in an attempt to gain market share after seeing its third quarter profits take a tumble.
Beiersdorf Canada, the Nivea skin care brand's Canadian distributor has reached a settlement with the Competition Bureau to stop making what the Bureau has concluded were false or misleading claims about a particular Nivea product.
Personal care giant Beiersdorf’s global brand Nivea has been at the centre of much controversy over its ‘Look like you give a damn’ campaign, for its ‘Nivea for Men’ range.
In line with its ‘Focus on Skin Care. Closer to Markets’ strategy, German cosmetics company Beiersdorf has announced plans to make significant investments in its mass market Nivea brand in 2011, in order to strengthen its long-term position.
With rising consumer awareness over negative social and environmental effects of palm oil production, the cosmetics and personal care industry is under increasing pressure to use palm oil that is sustainably sourced.
Beiersdorf has announced a full year organic 2010 sales increase of 3.1 percent, in line with the forecast that were recently lowered by costs relating to its restructuring programme.
As part of ongoing efforts to expand operations in South East Asia and to target demand for its skin care products in Vietnam, Beiersdorf has founded a new affiliate, ‘Beiersdorf Vietnam Limited’.
The RPC Group has extended its range of airless dispensers with a new concept that claims to provide both convenience and enhanced marketing opportunities for personal care brands.
Beiersdorf scientists claim to have developed a deodorant that can fight against the excess sweating and odor caused by stressful situations, often suffered by teenagers.
Personal care sales help to propel Beiersdorf to the close of a tough year, underlined by the fact that the company outperformed average market growth.
With its main markets in developed countries still struggling under the strain of the economic downturn, Beiersdorf CFO Bernhard Duetmann says the business is not out of the doldrums yet.
Nivea has announced the launch of its international umbrella brand
campaign, representing a further step in Beiersdorf's business
strategy to expand its presence in the global personal care market.
German-based personal care giants Beiersdorf has created a new skin
care concept for its premium end La Prairie range containing gold
extracts - an ingredient more frequently seen in colour cosmetic
products.
Following the recent sale of its Hirtler soap factory to an
independent buyer, Beiersdorf has stated this week that it will
sell its logistics centre in Hamburg in a bid to bring the
realignment of its supply chain organisation programme...
The City of Hamburg has announced this week that it will sell its
stake in leading cosmetics manufacturer, Beiersdorf. However, the
shares will remain within Germany to counteract job losses and
ensure it remains a Hamburg based company.
German cosmetics giant and marketer of the Nivea brand, Beiersdorf,
says it is poised to grow organically, with the Asian and men's
personal care market likely areas for investment.
Europeans may be living longer, but they do not want to look older,
and are willing to pay any price to attain this goal, as
Beiersdorf's results show.
Beiersdorf, the German manufacturer of Nivea cosmetics, has
reported a fall in turnover for the first time in many years. In
its results to year end, the company reveals that turnover fell by
1.5 per cent to €4.67 billion in real...
![The sunscreen formulations contained a range of pigment combinations to offer a soft shine, luster, sparkle and even metallic effect in some cases [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/beiersdorf-patents-sunscreens-with-shimmer-effect-for-us-market/15410452-1-eng-GB/Beiersdorf-patents-sunscreens-with-shimmer-effect-for-US-market.jpg)
![Beiersdorf is gearing up to expand its business in China through Nivea and Eucerin. [Beiersdorf]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/beiersdorf-eyeing-opportunities-to-win-over-the-china-skin-care-market/13288729-1-eng-GB/Beiersdorf-eyeing-opportunities-to-win-over-the-China-skin-care-market.jpg)
![Beiersdorf has global expansion plans for Nivea via active ingredient and sustainable packaging innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/08/beiersdorf-reinventing-nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-ceo/13303636-1-eng-GB/Beiersdorf-reinventing-Nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-CEO.jpg)
![Skin care major Beiersdorf says its flagship Nivea brand performed particularly well during 2021 thanks to product innovations and expansion in Europe [Image: Beiersforf]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-americas-and-nivea/13287349-1-eng-GB/Beiersdorf-full-year-2021-net-profit-sales-rise-with-strong-growth-in-Americas-and-Nivea.jpg)
![Beiersdorf's method uses basic image data, environmental data and personal data to recommend cosmetic, skin care and dermatology products targeting specific needs for a person's overall skin condition [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/beiersdorf-patents-ai-skin-profiling-and-personalised-product-recommendation-method/12921746-1-eng-GB/Beiersdorf-patents-AI-skin-profiling-and-personalised-product-recommendation-method.jpg)
![A raft of beauty, food, beverage, retail and NGO majors are calling for changes to existing recycling systems - calling for every packaging stakeholder to take on costs via Extended Producer Responsibility (EPR) schemes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/22/ellen-macarthur-foundation-extended-producer-responsibility-for-packaging-statement-signed-by-beauty-brands/12583504-1-eng-GB/Ellen-MacArthur-Foundation-Extended-Producer-Responsibility-for-packaging-statement-signed-by-beauty-brands.jpg)
