Asia-Pacific

Anti-pollution claims: R&D-backed packaging influencing consumers

Anti-pollution Special Newsletter

Anti-pollution claims: How R&D-backed packaging is influencing consumers

By Natasha Spencer

The huge anti-pollution trend started off in the Asia Pacific region, where markets such as China, Korea and Japan continue to be the main source of innovation and a constantly diversifying product pipeline. But the buzz comes with a warning: over-saturation!