Apac

5 Insights on growing a beauty startup into a new market

5 Insights on growing a beauty startup into a new market

By Deanna Utroske

Lori Machiorlette, Co-Founder of the beauty device brand blendSMART, has been importing consumer goods as President in charge of marketing and sales for Worth Products Group for over 15 years. And now in 2020, she’s leveraged her knowledge and contacts...

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

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