One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
Thanks to ecommerce platforms, 38% of beauty and health consumers are now signed up for a subscription service, according to a new report from Business Insider Intelligence.
If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable banter?
NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can leverage social media more fully.
Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs of a given market.
Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the phenomenon.
A newly released research report from the social analytics solutions firm NetBase includes a listing of the top 30 brands according to the frequency and sentiment with which consumers post about beauty, feeling beautiful, and the like.
Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
The internet of skin is nearly here, thanks to the Seoul-based start-up Way, which will launch a digital tool that monitors and helps manage skin this November.
A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity for digital selling is set for sizeable growth.
Flexible wireless sensors, developed in collaboration with engineers from the University of Illinois, measure skin conditions and gather data that L’Oreal can put to good use.
Consumer views of video marketing on popular digital platforms is growing by leaps and bounds, according to the Beauty on YouTube 2015 study from Pixability.
The 3-D human tissue company Organovo filed a current report this week with the SEC stipulating the conditions of that company’s arrangement with L’Oréal USA, which is a game changer for cosmetics testing, biotech, and the nutraceutical market.
We spoke to Sarah Hoit, material scientist at Material ConneXion, about the latest developments with 3D printing - and how its use in the packaging business can benefit manufacturers and consumers.
The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.
L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.
The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.
Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.
That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.
A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter &...
The marketing initiative is bound to energize loyal customers, inspire a flurry of social media, and allow L’Oréal to learn even more about how its products are used.
The new online community and product swapping site launched this week in hopes of cleaning out lipstick drawers and beauty cabinets across the country.
Like GoPro meets Fitbit for your face, the Oku device is a wireless skin analysis tool and associated app coming to market soon for the young, digital, and beautiful.
Proactiv ran the first episode of their #BeYouTV series this week and has scheduled out shows based on popular search terms, media personalities and lifestyle topics to run weekly in to March 2015.
They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of teaming up with bloggers and social media celebrities to market their products.
The digitally savvy beauty and skin care brand launched in the UK in September 2013 and is now tailoring US expansion efforts to this country’s online sales requirements and local consumer expectations.
The tech company works with beauty brands and fashion labels alike to show online shoppers what products look like on a range of models and in a style of their own choosing.
As beauty brands get savvy about Hispanic market trends, companies are hiring spokespeople and partnering with celebrities to ensure that the face of the industry looks more like the face of America.
In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media.
YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her success in the field.
A survey, conducted in collaboration with the online community SheSpeaks, showed the company that its prospective consumers need further information on safety, price and results.
The video and e-commerce retailer will enhance its mobile shopping app with Apple’s fingerprint sensor technology, Touch ID, facilitating single-touch mobile purchasing transactions.
Burt's Bees, Maybelline, Weleda and Revlon, among other US personal care brands, will be available via the company’s USA Overseas Shopping Flagship Store launching next month.
Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
As most cosmetics brands up their digital spend and the online influence grows, beauty brands need to take e-commerce and digital ecosystems into consideration, and in online marketplace powerhouse Amazon.com there is big potential.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.
Having invested further in the digital space, Estée Lauder CEO Fabrizio Freda believes it will strengthen its relationship with its retail partners rather than take away from it.
