Tech innovation

'Sephora effect' - beauty retailer changing the game in the US

'Sephora effect' - beauty retailer changing the game in the US

By Michelle Yeomans

The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.

E-commerce accounts for only 10% of beauty sales

E-commerce accounts for only 10% of beauty sales

By Deanna Utroske

That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.

Coty announces new corporate website

Coty announces new corporate website

By Deanna Utroske

Today’s site relaunch comes as a total refresh of the company’s corporate online presence, complete with a new employee intranet.

What's the next step in 'smart & connected' product development?

Datamonitor Comment

What's the next step in 'smart & connected' product development?

By Michelle Yeomans

Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

Star beauty blogger facing lawsuit

Star beauty blogger facing lawsuit

By Lucy Whitehouse

A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission. 

Urban Decay made up with new augmented reality technology

Urban Decay made up with new augmented reality technology

By Andrew MCDOUGALL

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

Mobile apps: opportunity or risk for beauty brands?

Mobile apps: opportunity or risk for beauty brands?

By Lucy Whitehouse

With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.

NYX Cosmetics: beauty's video marketing powerhouse

NYX Cosmetics: beauty's video marketing powerhouse

By Lucy Whitehouse

The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Estée Lauder - ready to make an acquisition?

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Estée Lauder on the look-out: Ready to acquire… if the deal is right?

By Andrew MCDOUGALL

The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

Technology enhancing beauty’s in-store experience

Technology enhancing beauty’s in-store experience

By Lucy Whitehouse

While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.