Companies looking to the future

Industry e-commerce © Kativ Getty Images

What B2B cosmetics companies need to know about e-commerce

By Cassandra Stern

Amazon and Walmart’s digital storefronts comprise almost half US e-Commerce sales for beauty and personal care products, making it increasingly important that B2B manufacturers and suppliers to these industries understand how to navigate ingredient formulation...

Macy's Accelerator Program  © ozgurdonmaz Getty Images

Apply now: The Workshop at Macy’s accelerator program

By Cassandra Stern

Brands accepted into The Workshop at Macy’s program will receive retail mentorship support, the opportunity to open a pop-up shop on Macy’s digital retail store, a $5,000 business grant, and the chance to enter the Macy’s pitch competition and win a $100,000...

Ecovia Circular Beauty © pcess609 Getty Images

The big circular beauty challenge: zero waste

By Simon Pitman

With sustainability very much back in the spotlight, interest in circular beauty is growing, prompting consumers to explore brands tapping into the concept as part of efforts to reduce their environmental footprints.

e.l.f. financials © ProfessionalStudioImages Getty Images

e.l.f. results show affordable cosmetics shine

By Simon Pitman

As the cost-of-living crisis continues to bite worldwide, the latest financial results for e.l.f. Beauty underscores how inexpensive cosmetic products are proving to be a winner.

© Ivan Bajic / Getty Images

World’s largest AR mirror lets consumers try on makeup

By Olivia DeSmit

Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

Sustainable Beauty Awards © cienpies Getty Images

Honoring eco-friendly action: About the 2023 Sustainable Beauty Awards

By Cassandra Stern

Categories for consideration include New Sustainable Products, Sustainable Ingredients, and more, and entries are open to ‘cosmetic & personal care brands, ingredient firms, packaging suppliers, retailers & distributors, NGOs, agencies and related...

FlyFish AI © da-kuk Getty Images

‘First-ever’ generative AI platform for digital sales launched

By Cassandra Stern

With Fractal Analytics’ launch of the Flyfish platform, cosmetics and personal care product companies can now ‘create personalized shopping experiences’ for consumers by ‘providing consultative experiences’ and ‘analyzing individual buying patterns.’