The overreliance on recycling is the chief piece of green misinformation in the beauty industry, which has to move faster towards a circular model, says the founder and CEO of Emma Lewisham.
This week's most read CosmeticsDesign articles are all about what the industry is doing to solve some of the industry's wicked problems, from plastic waste to animal testing.
Eastman Renew and Pact Collective have announced a new partnership in the pursuit of circularity in beauty packaging, but there is more to know about both organizations and the mission.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
As consumers are hungering for sustainable packaging, state legislators are pushing the consumer packaged goods industry to change how it does business.
Pact Collective started around a year ago with a mission to help beauty become more circular, and the non-profit has several plans to tackle the industry's biggest waste problems.
While beauty brands are working to remove single-use plastic from their products, a new packaging supplier is working to remove it from shipping as well.
After a recent acquisition, fragrance brand Commodity is ready to rebrand to both hover between niche and mainstream perfume and innovate for American consumers.
Even if a package has a recycling symbol on it, it may not be easily recyclable and beauty brand Beautycounter wants to help its consumers close that loop.
Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
Plastic is both an important packaging material and a prevalent pollutant, and The Body Shop wanted to know what cosmetic plastic Americans throw away the most.
Packaging suppliers like WWP Beauty are introducing sustainable packaging collections that go past traditional PCR plastic, with both plastic and plants.
Cosmetics brands and retailers build kits to create customer engagements, but in a DTC world kits also offer a shopping experience outside of a physical store.
Skin and sun care brand Everyday Humans was just added to the Target Zero Collection, aided by their plastic neutral certification. CosmeticsDesign spoke with brand founder Charlotte Chen Pienaar about being included in the retail giant's sustainable...
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
Most circular design projects tend to fail as companies tend to begin to implement circular elements too late and fail to keep the mainstream consumers’ basic needs and concerns in mind.
The CEO of plastic action platform RePurpose believes an “astonishing” 90% of sustainable packaging commitments will not be met by 2025 due to the lack of good recycling infrastructure.
It's Earth Day, which means sustainability is a hot topic today. Catch up with sustainability in beauty, from supply chains and formulation to packaging and product launches.
Much of the cosmetics industry is discussing the concept of circular economies in beauty, but whether brands, infrastructures and consumers around the world are ready to actually apply the model is yet to be seen.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
Circular beauty start-up Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new B2C beauty platform that will allow consumers to recycle their cosmetic packaging easily and effectively.
Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE
Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.
Plastic packaging is important in the beauty industry and rePurpose Global wants to create impactful accountability for plastic waste made by personal care brands.
Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
Transitioning beauty business models from linear to circular will be critical in creating a sustainable future, and change requires close collaboration at every stage of the supply chain, says the president and CEO of French packaging firm Albéa Group.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
Sustainability is as a broad conversation in the beauty world, ranging from packaging, formulation, product format, supply chain structures and many more facets of the industry.
Advanced-recycling plastic resin supplier Eastman Renew is expanding into France by 2025 with the support of five beauty companies committing to supply contracts. CosmeticsDesign spoke with to Tara Cary, segment market manager for Cosmetics and Personal...
While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
Aluminum packaging is on the rise as a sustainable packaging option because it’s not just highly recyclable, but infinitely recyclable, but it’s also dentable and is implicated in environmental toxicity.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Despite the holiday break, plenty of things happened in cosmetics in December. Below, you can revisit some of the top articles on CosmeticsDesign in the last month of 2021.
Where plastics fail in biodegradability and recyclability, some companies are turning to paper packaging, which doesn’t entirely get brands out of the woods of meeting sustainability goals.
Environmental solutions platform Ubuntoo recently released their 2021 report on corporate plastic packaging goals, with three cosmetics companies or cosmetics-owning multinationals among the best performing.
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Researchers from the University of Malta used a case study of cosmetic blush compacts to compare the benefits of design to reuse versus design to recycle [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study/15607172-1-eng-GB/Reusable-cosmetics-packaging-better-than-lightweight-or-recyclable-variants-finds-case-study.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging/15390562-1-eng-GB/Emma-Lewisham-and-Bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging.jpg)
![Expert explains why most circular design projects tend to fail. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/circular-design-expert-explains-why-most-eco-friendly-propositions-fail/15371439-1-eng-GB/Circular-design-expert-explains-why-most-eco-friendly-propositions-fail.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2025/15371493-1-eng-GB/Why-90-of-sustainable-beauty-packaging-commitments-will-not-be-met-by-2025.jpg)
![A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/circular-beauty-webinar-with-bhuman-emma-lewisham-repurpose-global-and-pa-consulting/15346419-1-eng-GB/Circular-Beauty-Webinar-with-Bhuman-Emma-Lewisham-rePurpose-Global-and-PA-Consulting.jpg)
![Innerbottle has linked-up with LG Chem and CJ Logistics to pilot a new circular beauty platform. [Innerbottle]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/07/innerbottle-pilots-closed-loop-beauty-e-commerce-platform-in-south-korea/15310849-1-eng-GB/Innerbottle-pilots-closed-loop-beauty-e-commerce-platform-in-South-Korea.jpg)
![Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/kao-corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals/15310453-1-eng-GB/Kao-Corporation-circular-beauty-packaging-innovation-key-to-carbon-negative-goals.jpg)
![Collaboration and partnerships will be needed throughout the entire supply chain for beauty to truly transform into circular business models moving forward [Image: Albéa Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/14/circular-beauty-must-be-priority-for-entire-supply-chain-says-albea-group-ceo/13314379-1-eng-GB/Circular-beauty-must-be-priority-for-entire-supply-chain-says-Albea-Group-CEO.jpg)
![International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/03/l-oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec/13291963-1-eng-GB/L-Oreal-sustainable-packaging-2030-goals-require-circular-beauty-focus-and-partnerships-says-exec.jpg)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
