Several states in the US have recently passed legislation that, when implemented, may affect not only brands but the broader packaging supply chain selling across regulatory boundaries.
The American Institute for Packaging and Environment, or Ameripen, is a trade organization that advocates and lobbies for the entire packaging value chain at the local, state and federal regulatory level.
Dan Felton, executive director of Ameripen, told CosmeticsDesign that while some level of sustainable packaging regulation isn’t entirely new to the CPG industry in the US, states like California are bringing in more aggressive standards.
“A lot of the policies that are coming out are making some of those sustainability decisions for the brand owners and manufacturers,” Felton said. “Companies are trying to do the right thing, but some policymakers are really pushing the envelope in making some decisions for those brand owners.”
Despite that, Felton said Ameripen is supportive of some of the regulations coming online. Generally speaking, there are three main types of state regulation Ameripen is monitoring and Felton believes will impact the cosmetics world.