Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
The founders of Myanmar-based Gabar have revealed how they overcame the physical challenges of being separated from each other – and their team of perfumers – to create fragrances that could authentically represent their country and culture.
Newly launched Australia-based men’s skin care brand HIZ Body says revenue has doubled month on month since March and plans to expand into new markets to capitalise on the growing demand for men’s skin care.
Health and hygiene firm Essity has renewed its partnership with UNICEF to improve awareness and education surrounding hygiene and menstruation health management (MHM), highlighting challenges that exist in achieving wellbeing for all and spotlighting...
Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic.