The trade show takes place October 11th and 12th at the Javits Conference Center in New York City. It’s a new location for the event, and one that promises to give exhibitors and attendees even better opportunities than last year to connect and do business at the show as well as at meetings and events nearby the official venue.
in-cosmetics North America will include education and programming designed to keep beauty and personal care industry pros ahead of the competition. “In the face of an ever-evolving consumer landscape, it’s crucial that marketing and product development professionals have access to the latest insights into their behaviour in order to make strategic business decisions,” Daniel Zanetti, exhibition director of in-cosmetics North America, tells the press.
He goes on to explain that “following the success of our first event, in-cosmetics North America returns with a deeper focus on supporting marketers and product development professionals as they craft the engaging stories behind the next generation of products.”
Marketers go exploring
This year’s show includes a Focus on Marketing feature. Personal care and cosmetic marketers and product development experts have special access to supplier meetings, a dedicated educational track, and are invited to tour the show with product development expert Cherie Buziak of BeautyEdge.
Over the course of the show Buziak will lead four, one-hour long tours with stops at the Make-Up Bar, the Sensory Bar, and the Innovation Zone.
Marketers and product development pros not yet signed up for the tours can join on a first-come first-served basis at stand E-01.
Educational sessions, workshop events, and the JPitch competition are just some of the features that the show offers attendees above and beyond the exhibitors booths.
“Focused on the latest consumer trends, science and regulations the globally recognized in-cosmetics education programme will offer North American cosmetic manufacturers an unmissable opportunity to identify new looks and personal care regimes from around the world, as well as develop their technical knowledge,” according to a media release from Reed Exhibitions, the group that organizes the show.
Seminars include a presentation by Eva Galik, senior business development manager for the extremolytes maker bitop, on ‘A global approach in fighting urban skin stress’ Thursday at 11:30am; Neil Kilcullen, of Itaconix speaking on ‘Hair damage prevention with naturally derived ingredients’ Wednesday at 1:50pm; and live daily demonstrations from the market research experts at Mintel at 11:00am and 3:00pm.
Startups will compete live during the JPitch event, beginning just after 3:00pm on Wednesday. Johnson & Johnson is sponsoring the event and as Zanetti explains the “aim with JPitch is to identify truly unique and inspirational innovation from all corners of the globe that will inspire a new generation of consumer products.” Read more about JPitch here.
Watch out for this
And lots of innovative ingredients and formulation technologies will be on display at the in-cosmetics North America trade show too.
Chemyunion, for instance, will be showing the skin care ingredient MitoClean coconut water as well as Polluout, an anti-pollution ingredient for use in hair care formulations.
Integrity Ingredients will have, among its other offerings, the Rheostyl line of rheology modifiers from Coatex. “With Rheostyl 85 L…transparency, beads suspension and viscosity efficiency can be reached easily in standard surfactant chassis as well as in sulfate-free formulas of low pH cleansing products,” according to a media release, which also promises that Coatex technical reps will be on hand during the show.
And Gattefossé will be highlighting its Generation Beauty concept at in-cosmetics this week. The company’s research has led Gattefossé to tailor its skin care ingredient benefits to women in four distinct age groups. Among the actives featured in the concept are some of the company’s newest launches Gatuline Link n Lift and Gatuline Expression AF.
Plus, “Gattefossé is also participating in the Focus on Marketing Tour,” mentioned above. The company “will delve into the Generation Beauty concept with tour participants, and showcase exclusive formulation concepts for these guests,” according to a company press release.
Learn more about the show here.