Brand Innovation

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Indie Beauty is Everywhere!

By Deanna Utroske

Startup and founder-led brands innovating and selling beauty products can be found on nearly every continent and in nearly every country. Here Cosmetics Design takes a look at a selection of innovative, independent cosmetics and personal care brands from...

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3 indie brands bringing muscle care to beauty

By Deanna Utroske

As the wellness movement, active beauty, and alternative pain relief converge, it’s likely that more and more startup brands will get involved in the muscle care category. Here, Cosmetics Design looks at 3 indie brands ahead of curve in this unexpected...

Indie Beauty Profile Shuting Hu, Acaderma Inc.

Indie Beauty Profile

Shuting Hu, Acaderma Inc.

By Deanna Utroske

In her Indie Beauty Profile, Shuting Hu, founder of Acaderma Inc., outlines the years she spent researching and commercializing the science behind this natural skin care brand. And in keeping with her brand’s academic foundation, she explains why she...

LATAM Beauty Brands Profile: Hair Care Innovation

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: Hair Care Innovation

By Simon Pitman

In the first of a two-part series focusing on innovation in the all-important Latin American hair care market, we look at a series of products that focus on the the specific needs of the Latin American consumer.

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Who is the indie beauty consumer?

By Deanna Utroske

The indie beauty continues to grow; and while direct-to-consumer brands, pop-up shops, and makers markets are still very much a part of indie retail landscape, most major department stores, beauty specialty shops, and countless lifestyle boutiques carry...

LATAM Beauty Brands Profile: Hair Care Innovation

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: Hair Care Innovation

By Simon Pitman

In the second part of a two-part article, we bring five of the most recent and innovative hair care launches in the fast moving and very advanced Latin American market.

photo of IBE NY 2018 courtesy of IBMG

IBMG makes Indie Beauty Expo purely B2B and adds supply side event

By Deanna Utroske

Today, the Indie Beauty Media Group announced it’s closing the consumer discovery portion of its IBE events to better focus on the business needs of exhibiting brands. And at IBE NY this August, the group will debut a new face-to-face event—Uplink Live—connecting...

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Indie Beauty Innovators Awards open for entries

By Deanna Utroske

The annual CITY awards facilitated by ICMAD have been rebranded for 2019 and are now accepting entries for products, brands, and people across some 14 categories.

Indie Beauty Profile Nickie Nougaisse, Curls Dynasty

Indie Beauty Profile

Nickie Nougaisse, Curls Dynasty

By Deanna Utroske

In her Indie Beauty Profile, Nickie Nougaisse, founder of Curls Dynasty talks about building a solution-based hair brand for people with textured hair, specifically for people with dry hair issues and those who are transitioning from a chemically relaxed...

New brands emerge at The Makeup Show 2019

New brands emerge at The Makeup Show 2019

By Genevieve Santos-Bann

Dubbed as the “Beauty Experience,” The Makeup Show is where professional makeup artists go to restock their favorite products and engage in demos and workshops with premier artists from around the globe.

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