Brand Innovation

Indie Beauty Profile Tony Rechtman, INIKA Organic

Indie Beauty Profile

Tony Rechtman, INIKA Organic

By Deanna Utroske

In his Indie Beauty Profile, Tony Rechtman, CEO and Founder of Australia-based Total Beauty Network, the company behind the INIKA Organic brand talks about his work to make effective natural makeup and skin care a reality and about the sizable company...

Indie Beauty Profile Linda Dempah, Adeba Nature

Indie Beauty Profile

Linda Dempah, Adeba Nature

By Deanna Utroske

In her Indie Beauty Profile, Linda Dempah, CEO of Adeba Nature, describes the solid beginnings of the brand she’s built around a single, rare ingredient—Adjoba oil.

Sway: the startup personal care brand making armpits pretty

CD Buzz Video

Sway: the startup personal care brand making armpits pretty

By Deanna Utroske

Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.

Cheekbone Beauty: socially conscious business in action

CD Buzz Video

Cheekbone Beauty: socially conscious business in action

By Deanna Utroske

“Cheekbone Beauty is all about empowering and enhancing the lives of Indigenous youth,” Founder Jenn Harper tells Cosmetics Design in this video interview, which goes on to explore the Canada-based color cosmetics brand’s vision, financing approach, and...

Amy Chung, Global Branding Manager at Serumkind in conversation with Deanna Utroske at IBE LA

Editor's Spotlight: Indie Beauty Analysis

3 ways IBE exhibiting brands stood out from the crowd

By Deanna Utroske

Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture...

Afro Sheen hair styling product portfolio photo courtesy of the brand

In-Depth Interview

Afro Sheen: the return of an iconic hair care and styling brand

By Deanna Utroske

This week, the popular unisex hair brand that went dormant in the 1990s is back on the shelves and sites of at-mass retailers. Cosmetics Design checked in with product development and marketing experts familiar with the Afro Sheen brand to learn more....

© Getty Images \ (Nattakorn Maneerat)

5 top trends in microbiome skin care

By Deanna Utroske

The microbiome beauty movement is really just getting started. But for now, these 5 approaches to innovation, formulation, and benefits standout.

photo courtesy of Colgate

Editor's Spotlight

Is Colgate’s new optic-sensor toothbrush a beauty device?

By Deanna Utroske

The oral care brand is showing its Plaqless Pro Smart Electric Toothbrush at this week’s Consumer Electronics Show (CES) in Las Vegas, Nevada. And the biofilm-busting device has already won the show’s Best of Innovation for Health and Beauty award.

© Getty Images \ (Fayethequeen)

2019 Indie Beauty News Highlights

By Deanna Utroske

As we look ahead to 2020, let’s not forget the stellar year that 2019 has been for the independent beauty movement. Here Cosmetics Design reviews 10 top 2019 news items about all things indie.

Indie Beauty Profile Dr. Ebru Karpuzoglu, AveSeena

Indie Beauty Profile

Dr. Ebru Karpuzoglu, AveSeena

By Deanna Utroske

In her Indie Beauty Profile, Dr. Ebru Karpuzoglu, Founder of AveSeena, describes how she’s bringing the wisdom of immunology to skin care for older, wiser clean beauty consumers.

Indie Beauty Profile Asel Hofgartner, Kana Vita

Indie Beauty Profile

Asel Hofgartner, Kana Vita

By Deanna Utroske

In her Indie Beauty Profile, Asel Hofgartner of Kana Vita (a very new CBD skin care and body care brand) gives a candid snapshot of the beginnings of business and shares a bit of insight into how she and Daren Hofgartner transitioned from being entrepreneurs...

Ming Zhao, Co-Founder and CEO of PROVEN Skincare

Indie Beauty Profile

Ming Zhao, PROVEN Skincare

By Deanna Utroske

In her Indie Beauty Profile, Ming Zhao, co-founder and CEO of PROVEN Skincare, describes how she and Amy Yuan have leveraged AI to formulate skin care and build a beauty brand that’s delivering evermore carefully customized product.

Safic-Alcan UK won the Laura Marshall Memorial Award for Innovation at SCS Formulate last month for its 'flexible solid' exfoliating and cleansing pad pictured

Special Edition Newsletter: Water Reduction Formulation

A solid future: Could flexible pads mark a fresh sustainable cleansing movement?

By Kacey Culliney

Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

CD Buzz Video

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

By Deanna Utroske

Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.

© Getty Images \ (Deagreez)

Editor's Spotlight

Is indie fragrance being overlooked?

By Deanna Utroske

The independent beauty movement is still going strong. And new skin care, hair care, color cosmetics, and wellness brands launch seemingly every day. But indie fragrance brands aren’t as evident. Here Cosmetics Design looks back at a selection of our...

Kids’ blend-it-yourself bath brand Dabble & Dollop debuts on QVC

Editor's Spotlight

Kids’ blend-it-yourself bath brand Dabble & Dollop debuts on QVC

By Deanna Utroske

The past Saturday evening, the video commerce channel introduced the first Big Find pitch winner to its viewership. Cosmetics Design checked in with founder Stephanie Leshney about her experience pitching and presenting alongside show host Shawn Killinger.

©  Getty Images \ (jacoblund)

How To: a collection of advice for indie beauty brand leaders

By Deanna Utroske

Over the years, Cosmetics Design has covered numerous events on the independent beauty movement. Here is a selection of guidance for startups from insiders and experts who have spoken at those events as well as a few notes from the Cosmetics Design editorial...

Indie Beauty Profile Lili Fan, Dr Lili Fan Probiotic Skin Care

Indie Beauty Profile

Lili Fan, Dr Lili Fan Probiotic Skin Care

By Deanna Utroske

In her Indie Beauty Profile biochemist, microbiologist, practicing ophthalmologist, and long-time beauty innovator Lili Fan, Founder and President of Dr Lili Fan Probiotic Skin Care, shares insight into the growing microbiome beauty movement and succinct...

photo via @caswellmassey on Instagram

Caswell-Massey opens NYC pop-up boutique

By Deanna Utroske

The centuries-old American fragrance brand has been updating nearly every aspect of its business over the past 3 years and is now welcoming long-time consumers, new brand fans, and curious shoppers to experience the old and the new of Caswell-Massey at...

© Getty Images \ (Artfully79)

Editor's Spotlight

Ingredient makers are going indie

By Deanna Utroske

It’s no longer unusual for multinational raw material suppliers to work with indie beauty brands; but it’s still not the norm. Here Cosmetics Design looks at an array of legacy specialty chemical companies doing business directly with cosmetics, personal...

Indie Beauty Profile Amanda Matsui, Yuyo Botanics

Indie Beauty Profile

Amanda Matsui, Yuyo Botanics

By Deanna Utroske

If wellness is a beauty category and hemp-extract is a wellness ingredient, then this topical and ingestible CBD business is an indie beauty brand. Amanda Matsui, co-founded Yuyo Botanics early last year and already the brand is shipping tinctures and...

How sustainability is impacting the LATAM male grooming category

Special Edition: LATAM Male Grooming

Argentine men’s grooming brand focuses on sustainability

By Simon Pitman

Dandy is a cosmetics and personal care brand out of Buenos Aires, Argentina, that is focusing in on two of the biggest trends in the Latin America market – men’s grooming and sustainability.

Indie Beauty Profile of Stephanie Leshney, Dabble & Dollop

Indie Beauty Profile

Stephanie Leshney, Dabble & Dollop

By Deanna Utroske

In her Indie Beauty Profile, Stephanie Leshney, founder of the blend-it-yourself kids personal care brand Dabble & Dollop, talks about how her experience in the cosmetics and personal care ingredient business informed the brand she is building now...

photo courtesy of Nala

Nala wants to make personal care personal, starting with deodorant

By Deanna Utroske

The Vancouver, British Columbia – based startup launched personalized deodorants this month. And Cosmetics Design checked in with Nala co-founder Mila Juristovski to learn more about the potential of custom, natural personal care products.

© Getty Images \ (monkeybusinessimages)

Editor's Spotlight

10 top tips: Building a Beauty Startup

By Deanna Utroske

This past Thursday in New York City, the recommendation platform and entrepreneurship community Stacklist hosted a panel discussion among beauty business founders at the Amazon Web Services loft space. Cosmetics Design was there, along with some 250 aspiring...

Indie Beauty Profile Luca Burnett, YANTRA Beauty

Indie Beauty Profile

Luca Burnett, YANTRA Beauty

By Deanna Utroske

In his Indie Beauty Profile, Luca Burnett, founder of YANTRA Beauty, describes a hair care brand that puts the insights and experience of professional stylists into products for everyday consumers.

Indie Beauty Profile Stephanie Kim, Moonlit Skincare

Indie Beauty Profile

Stephanie Kim, Moonlit Skincare

By Deanna Utroske

In her Indie Beauty Profile, Stephanie Kim, Co-Founder of Moonlit Skincare, describes how she and Kriszta Matyi have created a cross-sector beauty brand dedicated to skin care, sleep, and wellness.

What was Belleza Y Salud all about in 2019?

What was Belleza Y Salud all about in 2019?

By Simon Pitman

We spoke to Marcela Sanchez, Belleza Y Salud project manager, to find out what was new and innovative about this year’s event, the 18th annual edition.

Belleza Y Salud 2019, in photos

Belleza Y Salud 2019, in photos

By Simon Pitman

This year's Belleza Y Salud saw a 10% increase in exhibitor numbers and the organizers were expecting a similar increase in visitors. Here we bring you some of the highlights in this photo gallery dedicated to the event.

Evio Beauty: community, color cosmetics, and cannabis

CD Buzz Video

Evio Beauty: community, color cosmetics, and cannabis

By Deanna Utroske

At the start of the current indie beauty movement, Brandi Leifso launched a makeup brand called Evelyn Iona. She has since relaunched the business as Evio Beauty, partnered with Aurora Cannabis, raised millions through seed funding and strategic partnerships,...

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