Brand Innovation

LATAM Beauty Brands Profile: Maria Natureza

LATAM Beauty Brands Profile: Maria Natureza

By Simon Pitman

As part of the move towards more natural-looking hair styles, Latin American consumers are all out for natural hair care solutions and product launches.

photo via CEW on Instagram

Indie beauty was everywhere at 2019 CEW Product Demo

By Deanna Utroske

Voting closes Thursday night. And it’s a tough call for the Beauty Awards this year: the room of indie beauty brands attracted quite a crowd, while elsewhere on the show floor startups and founder-led brands competed with legacy brands and multinational...

©Getty Images \ (JoZtar)

BeautyStat launches own brand of skin care products

By Deanna Utroske

Late last week, the blog and social content agency led by Ron Robinson announced that it has gotten in to the personal care products business, formulating and retailing 2 facial skin care products and leaving the door open for a fuller line of beauty...

© Getty Images / (FlamingoImages)

Editor’s Spotlight

This One Actually Works: How many deodorant brands can the market bear?

By Deanna Utroske

Alternative deodorants from established indie brands, new startups, natural product makers, and even multinationals are having a moment. There seems to be a new underarm product—in some clever form, format, or formula—launched every day now. Here, Cosmetics...

Indie Beauty Profile Melanie Gleeson, endota

Indie Beauty Profile

Melanie Gleeson, endota

By Deanna Utroske

In her Indie Beauty Profile, Melanie Gleeson, founder of endota, tells how a first job in beauty grew into a spa services business and eventually a brand with 3 distinct product lines. And, she passes along the advice of a friend that changed her into...

LATAM Beauty Brands Profile: Ere Perez Natural Cosmetics

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: Ere Perez Natural Cosmetics

By Simon Pitman

Ere Perez Natural Cosmetics is a Latino-owned natural cosmetics business, based in Australia and serving the Latin American market with its lines of color cosmetic and skin care products.

4 novel beauty innovations seen at Beauty Squared: Botanical Signature packaging, Moi Cosmetics with CBD, espinache spinach skin care, Sway mask an...

4 novel beauty innovations seen at Beauty Squared

By Deanna Utroske

This week’s Beauty Squared event in New York City features 20+ indie brands, all orbiting the mindful beauty space. Here Cosmetics Design looks at 4 brands doing things differently in packaging, color cosmetics, skin care, and personal care.

Indie Beauty Profile Aneela Zaman, Zaman Skincare

Indie Beauty Profile

Aneela Zaman, Zaman Skincare

By Deanna Utroske

In her Indie Beauty Profile Aneela Zaman, founder of Zaman Skincare, gives insight into the challenges and joys of building a skin care business today, illustrates the importance of taking good advice and disregarding imprudent opinions, and describes...

Indie Beauty Profile Emilie Davidson Hoyt, LATHER

Indie Beauty Profile

Emilie Davidson Hoyt, LATHER

By Deanna Utroske

In her Indie Beauty Profile, Emilie Davidson Hoyt, founder of LATHER, shares an outline of her long-running indie brand: an unassuming masstige personal care line that’s meeting the expectations of today’s naturals consumer. She has sound advice for other...

Edwin Chamorro, founder of Inzunai

Indie Beauty Brand Profile

LATAM Beauty Brands Profile: Inzunai of Colombia

By Simon Pitman

Inzunai forged its name as a provider of ingredient for cosmetics and personal care sourced from the Colombian Amazon. The next logical step for the business was finished products.

Indie Beauty Profile Nabila Chemillier, L’ODAÏTÈS

Indie Beauty Profile

Nabila Chemillier, L’ODAÏTÈS

By Deanna Utroske

In her Indie Beauty Profile, Nabila Chemillier, CEO of L’ODAÏTÈS, describes how she and her sisters have built a plant-based brand with all the practicality and luxury of French skin care to share their families beauty regime with today’s discerning natural...

© Getty Images / (Dirima)

Editor’s Spotlight

Indie beauty brands are fine-tuning the ingestibles market

By Deanna Utroske

2018 saw a boom of beauty supplements from skin care brands and vitamin makers alike. Now, innovative startups are refining the options—formulating and marketing teas, tinctures, mix-in powders, and pills to ensure beauty-from-within outlives the trend...

Antiperspirant wipes target on-the-go trend

Antiperspirant wipes target on-the-go trend

By Simon Pitman

Antiperspirant-focused brand Carpe has launched a new antiperspirant, targeting the growing market for on-the-go cosmetic and personal care solutions.

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