Brand Innovation

Indie Beauty Profile Ada Polla, Alchimie Forever

Indie Beauty Profile

Ada Polla, Alchimie Forever

By Deanna Utroske

In her Indie Beauty Profile Ada Polla, CEO of Alchimie Forever, talks about bringing her family’s Swiss skin care brand to the US, the power of patience, and why her team stays focused on safety and efficacy even as clean beauty trends evolve.

© Getty Images \ (StockGood)

2020 Beacon Award nominees have been made public

By Deanna Utroske

This week, Beauty Independent announced the list of nominees for its 2020 Beacon Awards, a new program developed to celebrate the brands, products, retailers, and people that make indie beauty innovative and successful.

© Getty Images \ (digitalskillet)

Avon to launch skin care for women in menopause

By Deanna Utroske

The multinational beauty maker has been previewing the Adapt Sync product line since 2019; and now Avon has published a study on what women worldwide know and how they think about menopause.

Dr Jane Goodall and Neptune Wellness Solutions CEO Michael Cammarata (photo: CNW Group/Neptune Wellness Solutions Inc.)

Dr Jane Goodall joins Neptune Wellness and IFF partnership

By Deanna Utroske

The deal will bring an at-mass line of co-branded wellness products to market. Forest Remedies by Dr. Jane Goodall will be manufactured as part of the collaboration between Neptune and International Flavors and Fragrances.

© Getty Images \ (Ekaterina Vasina)

Avon to launch CBD skin care

By Deanna Utroske

In a blog item posted online this past Sunday, Sandra Cosma, the beauty maker’s Manager of Future Innovation, announced plans to expand Avon’s new vegan Distillery collection to include a product formulated with CBD.

Indie Beauty Profile Stan Ades, Pacific Shaving Company

Indie Beauty Profile

Stan Ades, Pacific Shaving Company

By Deanna Utroske

In his Indie Beauty Profile, Stan Ades, Co-Founder of the Pacific Shaving Company describes a business built on the courage of the Founders’ convictions that a personal care startup could actually improve the at-mass shave and grooming category.

© Getty Images \ (TomasSereda)

What does IBE look like overseas?

By Deanna Utroske

One month from now, the Berlin, Germany, edition of the Indie Beauty Expo will open its doors, welcoming buyers from nearly 80 retailers as well as 100s of press and influencers, brand founders, and other industry professionals.

Indie Beauty Profile Tony Rechtman, INIKA Organic

Indie Beauty Profile

Tony Rechtman, INIKA Organic

By Deanna Utroske

In his Indie Beauty Profile, Tony Rechtman, CEO and Founder of Australia-based Total Beauty Network, the company behind the INIKA Organic brand talks about his work to make effective natural makeup and skin care a reality and about the sizable company...

Indie Beauty Profile Linda Dempah, Adeba Nature

Indie Beauty Profile

Linda Dempah, Adeba Nature

By Deanna Utroske

In her Indie Beauty Profile, Linda Dempah, CEO of Adeba Nature, describes the solid beginnings of the brand she’s built around a single, rare ingredient—Adjoba oil.

Sway: the startup personal care brand making armpits pretty

CD Buzz Video

Sway: the startup personal care brand making armpits pretty

By Deanna Utroske

Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.

Cheekbone Beauty: socially conscious business in action

CD Buzz Video

Cheekbone Beauty: socially conscious business in action

By Deanna Utroske

“Cheekbone Beauty is all about empowering and enhancing the lives of Indigenous youth,” Founder Jenn Harper tells Cosmetics Design in this video interview, which goes on to explore the Canada-based color cosmetics brand’s vision, financing approach, and...

Amy Chung, Global Branding Manager at Serumkind in conversation with Deanna Utroske at IBE LA

Editor's Spotlight: Indie Beauty Analysis

3 ways IBE exhibiting brands stood out from the crowd

By Deanna Utroske

Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture...

Afro Sheen hair styling product portfolio photo courtesy of the brand

In-Depth Interview

Afro Sheen: the return of an iconic hair care and styling brand

By Deanna Utroske

This week, the popular unisex hair brand that went dormant in the 1990s is back on the shelves and sites of at-mass retailers. Cosmetics Design checked in with product development and marketing experts familiar with the Afro Sheen brand to learn more....

© Getty Images \ (Nattakorn Maneerat)

5 top trends in microbiome skin care

By Deanna Utroske

The microbiome beauty movement is really just getting started. But for now, these 5 approaches to innovation, formulation, and benefits standout.

photo courtesy of Colgate

Editor's Spotlight

Is Colgate’s new optic-sensor toothbrush a beauty device?

By Deanna Utroske

The oral care brand is showing its Plaqless Pro Smart Electric Toothbrush at this week’s Consumer Electronics Show (CES) in Las Vegas, Nevada. And the biofilm-busting device has already won the show’s Best of Innovation for Health and Beauty award.

© Getty Images \ (Fayethequeen)

2019 Indie Beauty News Highlights

By Deanna Utroske

As we look ahead to 2020, let’s not forget the stellar year that 2019 has been for the independent beauty movement. Here Cosmetics Design reviews 10 top 2019 news items about all things indie.

Indie Beauty Profile Dr. Ebru Karpuzoglu, AveSeena

Indie Beauty Profile

Dr. Ebru Karpuzoglu, AveSeena

By Deanna Utroske

In her Indie Beauty Profile, Dr. Ebru Karpuzoglu, Founder of AveSeena, describes how she’s bringing the wisdom of immunology to skin care for older, wiser clean beauty consumers.

Indie Beauty Profile Asel Hofgartner, Kana Vita

Indie Beauty Profile

Asel Hofgartner, Kana Vita

By Deanna Utroske

In her Indie Beauty Profile, Asel Hofgartner of Kana Vita (a very new CBD skin care and body care brand) gives a candid snapshot of the beginnings of business and shares a bit of insight into how she and Daren Hofgartner transitioned from being entrepreneurs...

Ming Zhao, Co-Founder and CEO of PROVEN Skincare

Indie Beauty Profile

Ming Zhao, PROVEN Skincare

By Deanna Utroske

In her Indie Beauty Profile, Ming Zhao, co-founder and CEO of PROVEN Skincare, describes how she and Amy Yuan have leveraged AI to formulate skin care and build a beauty brand that’s delivering evermore carefully customized product.

Safic-Alcan UK won the Laura Marshall Memorial Award for Innovation at SCS Formulate last month for its 'flexible solid' exfoliating and cleansing pad pictured

Special Edition Newsletter: Water Reduction Formulation

A solid future: Could flexible pads mark a fresh sustainable cleansing movement?

By Kacey Culliney

Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

CD Buzz Video

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

By Deanna Utroske

Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.

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