In his Indie Beauty Profile, Tony Rechtman, CEO and Founder of Australia-based Total Beauty Network, the company behind the INIKA Organic brand talks about his work to make effective natural makeup and skin care a reality and about the sizable company...
At last month’s Indie Beauty Expo event in Los Angeles, California, the beauty influencers known on InstaGram as The Vike Twins were showcasing their newly launched brand and category disrupting makeup remover mist.
Just last month, Colgate announced an agreement to acquired Hello Products LLC. And this month the brand launched a collection of CBD oral care exclusively at Ulta Beauty.
In her Indie Beauty Profile, Linda Dempah, CEO of Adeba Nature, describes the solid beginnings of the brand she’s built around a single, rare ingredient—Adjoba oil.
The venture, owned by L’Occitane Group, launched its AI powered skin care technology this week in the UK and Ireland. And there are plans to launch DUOLAB in the Asian market before year’s end.
Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.
“Cheekbone Beauty is all about empowering and enhancing the lives of Indigenous youth,” Founder Jenn Harper tells Cosmetics Design in this video interview, which goes on to explore the Canada-based color cosmetics brand’s vision, financing approach, and...
Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture...
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
Indie beauty has burst into the spotlight in recent years, bringing important brand values forward – areas big beauty can certainly draw inspiration from, says an indie beauty expert.
This week, the popular unisex hair brand that went dormant in the 1990s is back on the shelves and sites of at-mass retailers. Cosmetics Design checked in with product development and marketing experts familiar with the Afro Sheen brand to learn more....
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
The oral care brand is showing its Plaqless Pro Smart Electric Toothbrush at this week’s Consumer Electronics Show (CES) in Las Vegas, Nevada. And the biofilm-busting device has already won the show’s Best of Innovation for Health and Beauty award.
As we look ahead to 2020, let’s not forget the stellar year that 2019 has been for the independent beauty movement. Here Cosmetics Design reviews 10 top 2019 news items about all things indie.
In her Indie Beauty Profile, Dr. Ebru Karpuzoglu, Founder of AveSeena, describes how she’s bringing the wisdom of immunology to skin care for older, wiser clean beauty consumers.
In her Indie Beauty Profile, Asel Hofgartner of Kana Vita (a very new CBD skin care and body care brand) gives a candid snapshot of the beginnings of business and shares a bit of insight into how she and Daren Hofgartner transitioned from being entrepreneurs...
Long-time entrepreneur Lynette Lovelace launched the Lifetherapy brand in 2008 to “teach women about a positive way of life.” And what is now a neatly curated collection of fragrance, body care, and candles is still just the beginning of a lifestyle brand...
In her Indie Beauty Profile, Ming Zhao, co-founder and CEO of PROVEN Skincare, describes how she and Amy Yuan have leveraged AI to formulate skin care and build a beauty brand that’s delivering evermore carefully customized product.
Special Edition Newsletter: Water Reduction Formulation
Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...
Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.
The independent beauty movement is still going strong. And new skin care, hair care, color cosmetics, and wellness brands launch seemingly every day. But indie fragrance brands aren’t as evident. Here Cosmetics Design looks back at a selection of our...
The new beverage line from Kris Ravenscroft and Adrian Ravenscroft is in pre-launch with the brand’s own ecommerce site offering 3 ayurvedic, adaptogenic, and antioxidant teas for pre-order.
A live online masterclass aims to outline the first steps to develop a global beauty brand that consumers will love and keep them coming back for more.
The past Saturday evening, the video commerce channel introduced the first Big Find pitch winner to its viewership. Cosmetics Design checked in with founder Stephanie Leshney about her experience pitching and presenting alongside show host Shawn Killinger.
Special Edition: Biotechnology for Natural Formulation
Over the years, Cosmetics Design has covered numerous events on the independent beauty movement. Here is a selection of guidance for startups from insiders and experts who have spoken at those events as well as a few notes from the Cosmetics Design editorial...
In her Indie Beauty Profile biochemist, microbiologist, practicing ophthalmologist, and long-time beauty innovator Lili Fan, Founder and President of Dr Lili Fan Probiotic Skin Care, shares insight into the growing microbiome beauty movement and succinct...
The centuries-old American fragrance brand has been updating nearly every aspect of its business over the past 3 years and is now welcoming long-time consumers, new brand fans, and curious shoppers to experience the old and the new of Caswell-Massey at...
Colombia-based CBD skin care brand Kuida was launched one year ago, and has now announced that the brand will be available in both the US and UK markets for the first time.
It’s no longer unusual for multinational raw material suppliers to work with indie beauty brands; but it’s still not the norm. Here Cosmetics Design looks at an array of legacy specialty chemical companies doing business directly with cosmetics, personal...
If wellness is a beauty category and hemp-extract is a wellness ingredient, then this topical and ingestible CBD business is an indie beauty brand. Amanda Matsui, co-founded Yuyo Botanics early last year and already the brand is shipping tinctures and...
Cosmetic dermatologist Christy Hall opened a medical aesthetics practice in Tucson, Arizona, 6 years ago; and not long after that she launched a cosmeceutical skin care brand. Cosmetics Design recently sat down with Hall to learn about the business, the...
Dandy is a cosmetics and personal care brand out of Buenos Aires, Argentina, that is focusing in on two of the biggest trends in the Latin America market – men’s grooming and sustainability.
In her Indie Beauty Profile, Stephanie Leshney, founder of the blend-it-yourself kids personal care brand Dabble & Dollop, talks about how her experience in the cosmetics and personal care ingredient business informed the brand she is building now...
The Vancouver, British Columbia – based startup launched personalized deodorants this month. And Cosmetics Design checked in with Nala co-founder Mila Juristovski to learn more about the potential of custom, natural personal care products.
This past Thursday in New York City, the recommendation platform and entrepreneurship community Stacklist hosted a panel discussion among beauty business founders at the Amazon Web Services loft space. Cosmetics Design was there, along with some 250 aspiring...
In his Indie Beauty Profile, Luca Burnett, founder of YANTRA Beauty, describes a hair care brand that puts the insights and experience of professional stylists into products for everyday consumers.
Nail art, and more specifically nail stamping, have become so big that this year the Belleza Y Salud event in Bogota had a whole floor devoted to the very latest nail technologies and effects.
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
This month, Cosmetics Design stopped by the Code of Harmony Skin Lab—a combination day spa, retail shop, and skin care production lab in Long Beach, California—to speak with shop owner and indie brand founder Janet Schriever about her business, and her...
In her Indie Beauty Profile, Stephanie Kim, Co-Founder of Moonlit Skincare, describes how she and Kriszta Matyi have created a cross-sector beauty brand dedicated to skin care, sleep, and wellness.
Proctor & Gamble’s mass hair care brand Herbal Essences will expand tactile markings across all its shampoos and conditioners, kickstarting in January 2020 across the US and globally within two years.
We spoke to Marcela Sanchez, Belleza Y Salud project manager, to find out what was new and innovative about this year’s event, the 18th annual edition.
This year's Belleza Y Salud saw a 10% increase in exhibitor numbers and the organizers were expecting a similar increase in visitors. Here we bring you some of the highlights in this photo gallery dedicated to the event.
At the start of the current indie beauty movement, Brandi Leifso launched a makeup brand called Evelyn Iona. She has since relaunched the business as Evio Beauty, partnered with Aurora Cannabis, raised millions through seed funding and strategic partnerships,...
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