Product line developed to meet consumer demand for a gentler alternative to microneedling

By Cassandra Stern

- Last updated on GMT

The product “creates microscopic channels in the skin to allow active ingredients to penetrate deeper, thus mimicking the effects of a gentle microneedling treatment,” stated Brand Marketing Manager J. Sophia Mendizábal. © Andrew Turner Getty Images
The product “creates microscopic channels in the skin to allow active ingredients to penetrate deeper, thus mimicking the effects of a gentle microneedling treatment,” stated Brand Marketing Manager J. Sophia Mendizábal. © Andrew Turner Getty Images

Related tags Skin care Skin health New product launches Skin care formulations

Skin care brand Medi Lift’s formula features ‘topical needle-like structures derived from underwater sea sponges’ for improved bioactive absorption, said brand marketing manager.

A new product has recently been released to the US market that offers an alternative to in-office microneedling, which studies have shown stimulates the skin’s natural collagen production, allows for better penetration and absorption of topical products, as well as promotes improved skin texture over time. In the aftermath of COVID-19 restrictions that prevented their regular in-office routines, consumers have become more open to other options that deliver similar results to the professional treatments they were once acustomed to.

At-home products like dermarollers can offer similar results to in-office microneedling. Still, issues with bent needles or improper sanitation practices can leave home users vulnerable to potential infection or undesirable effects. This leaves consumers demanding less invasive treatment options that can deliver similar skin-smoothing results.

Recently, skin care brand Medi Lift launched a topical skin care line featuring a breakthrough technology called Micro-Spicules, designed to deliver active ingredients into the skin’s dermal layer more effectively. To learn more about the product’s development and first-time launch in the US market, CosmeticsDesign spoke with J. Sophia Mendizábal, Brand Marketing Manager at Ya Man, parent company to Medi Lift.

About the product

The Medi Lift Needle Lift collection was developed as a direct response to the consumer demand for “an at-home, gentler alternative to in-office microneedling​,” said Mendizábal. Researchers’ key focus when formulating the product line centered around the desire to improve current delivery methods of bioactive ingredients through topically applied product types.

Compared to currently available products in the skin care space, the Medi Lift line offers “a more effective yet gentler way to deliver active ingredients than leading topical creams​” by developing and implementing what the brand has named “Micro-Spicule” technology.

The technology involves “topical needle-like structures derived from underwater sea sponges,” ​which “create microscopic channels in the skin to allow for active ingredients to penetrate deeper, thus mimicking the effects of a gentle microneedling treatment,​” Mendizábal explained. Further, these “micro channels stimulate both cellular regeneration, collagen, and elastin production​,” an added benefit for consumers looking to improve the texture and quality of the skin.

Potential impact on the US market

The brand’s target demographic in the US market is consumers who are either “looking for a gentler, cost-efficient alternative to in-office microneedling, or for a daily regimen to maintain their professional microneedling results and benefits in between sessions​,” Mendizábal clarified. In bringing this product line to US consumers for the first time, the company seeks to “democratize beauty trends for the mass market​” and to “help individuals live their own authentic ‘beauty moments’ at home through the transformative power of wearable skincare technology​.”

Innovations in skin care technology continue to drive product sales in this space. The space is closely monitored by social media influencers who make product recommendations and help consumers make more informed purchasing decisions. As a sustainable product that incorporates technology that can be applied to other types of cosmetic products, it will be interesting to see how US consumers receive the Medi Lift product line and if there will be increased demand for similar products from the brand – which are already in development.

Related news

Show more

Related products

show more

Innovation Sensations: The New Roaring Twenties

Innovation Sensations: The New Roaring Twenties

Accupac | 01-Mar-2023 | Technical / White Paper

It may be difficult to envision a post-pandemic consumer market, but beauty care is poised to experience a surge of growth and innovation not seen in some...

Breaking Into Darker Skin Cosmetics

Breaking Into Darker Skin Cosmetics

Tagra Biotechnologies | 21-Feb-2023 | Product Brochure

DeeperCaps™ provide increased formula stability for cosmetic manufacturers. The innovative microencapsulation technology prevents pigment mixing and capsules...

Gentle skin exfoliation with Glucono-delta-Lactone

Gentle skin exfoliation with Glucono-delta-Lactone

Jungbunzlauer | 14-Nov-2022 | Clinical Study

Jungbunzlauer’s glucono-delta-lactone (GdL) is a polyhydroxy acid known as a mild, effective exfoliating agent. Its beneficial impact was proven in a four-week...

Related suppliers

Follow us

Products

View more

Webinars