Product line developed to meet consumer demand for a gentler alternative to microneedling
A new product has recently been released to the US market that offers an alternative to in-office microneedling, which studies have shown stimulates the skin’s natural collagen production, allows for better penetration and absorption of topical products, as well as promotes improved skin texture over time. In the aftermath of COVID-19 restrictions that prevented their regular in-office routines, consumers have become more open to other options that deliver similar results to the professional treatments they were once acustomed to.
At-home products like dermarollers can offer similar results to in-office microneedling. Still, issues with bent needles or improper sanitation practices can leave home users vulnerable to potential infection or undesirable effects. This leaves consumers demanding less invasive treatment options that can deliver similar skin-smoothing results.
Recently, skin care brand Medi Lift launched a topical skin care line featuring a breakthrough technology called Micro-Spicules, designed to deliver active ingredients into the skin’s dermal layer more effectively. To learn more about the product’s development and first-time launch in the US market, CosmeticsDesign spoke with J. Sophia Mendizábal, Brand Marketing Manager at Ya Man, parent company to Medi Lift.
About the product
The Medi Lift Needle Lift collection was developed as a direct response to the consumer demand for “an at-home, gentler alternative to in-office microneedling,” said Mendizábal. Researchers’ key focus when formulating the product line centered around the desire to improve current delivery methods of bioactive ingredients through topically applied product types.
Compared to currently available products in the skin care space, the Medi Lift line offers “a more effective yet gentler way to deliver active ingredients than leading topical creams” by developing and implementing what the brand has named “Micro-Spicule” technology.
The technology involves “topical needle-like structures derived from underwater sea sponges,” which “create microscopic channels in the skin to allow for active ingredients to penetrate deeper, thus mimicking the effects of a gentle microneedling treatment,” Mendizábal explained. Further, these “micro channels stimulate both cellular regeneration, collagen, and elastin production,” an added benefit for consumers looking to improve the texture and quality of the skin.
Potential impact on the US market
The brand’s target demographic in the US market is consumers who are either “looking for a gentler, cost-efficient alternative to in-office microneedling, or for a daily regimen to maintain their professional microneedling results and benefits in between sessions,” Mendizábal clarified. In bringing this product line to US consumers for the first time, the company seeks to “democratize beauty trends for the mass market” and to “help individuals live their own authentic ‘beauty moments’ at home through the transformative power of wearable skincare technology.”
Innovations in skin care technology continue to drive product sales in this space. The space is closely monitored by social media influencers who make product recommendations and help consumers make more informed purchasing decisions. As a sustainable product that incorporates technology that can be applied to other types of cosmetic products, it will be interesting to see how US consumers receive the Medi Lift product line and if there will be increased demand for similar products from the brand – which are already in development.