Brand Innovation

direct-sales beauty company Arbonne launches skin care device

Arbonne launches skin care application tool

By Deanna Utroske

The direct-sales beauty company has just announced its latest product, a device called the Genius Ultra meant to more effectively apply Arbonne anti-aging skin care.

L'Oréal names NEXT Generation Awards finalists

L'Oréal names NEXT Generation Awards finalists

By Deanna Utroske

The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.

How botanical hair care pioneer PHYTO is staying on trend today

How botanical hair care pioneer PHYTO is staying on trend today

By Deanna Utroske

With product formulations that include plant extracts, a company philosophy that respects the body’s ecosystem, and partnerships that have stylists using PHYTO to create trendy eco-friendly looks at New York Fashion Week, the decades-old brand is holding...

Allies of Skin shakes up skin care with out of the box product claims

Allies of Skin shakes up skin care with out of the box product claims

By Simon Pitman

Allies of Skin got a lot of attention at the recent Cosmoprof North America. We caught up with company founder Nicolas Travis to find out more about his new skin care range and the highly creative product claims that seemed to catch everyone's eye. 

“Deodorant is the gateway to natural personal care and beauty”

“Deodorant is the gateway to natural personal care and beauty”

By Deanna Utroske

That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.

Dr. Hauschka to launch oral care collection

Dr. Hauschka to launch oral care collection

By Deanna Utroske

The longstanding skin care company announced today that at the end of the week Dr. Hauschka’s personal care and beauty product portfolio will include an assortment of natural oral care products.

Indie Beauty Expo 2016 outdoes itself

Indie Beauty Expo 2016 outdoes itself

By Deanna Utroske

This year marked the second annual IBE event in New York City. And the show, catering to the trade, retail buyers, press, and consumers, firmly established itself as the newest go-to event for trend spotting, business deals, and much more!

Canadian indie beauty brand makes skin care and soap from icebergs

Canadian indie beauty brand makes skin care and soap from icebergs

By Deanna Utroske

East Coast Glow uses glacial water and other local ingredients in its collection of personal care products. It’s a concept, right in line with several current industry trends, that the company hopes will sustain sales beyond tourist season.

Is Joey New York now focusing on injectables rather than skin care?

Is Joey New York now focusing on injectables rather than skin care?

By Deanna Utroske

Just days before the popular ‘90s skin care brand ended trading on its reverse stock split, Joey new York announced a new deal with the company behind The Labb Aesthetic Beauty Bar, which provides injectables in a medical-office-meets-salon setting.

CD Buzz: Indie Beauty Focus

CD Buzz

CD Buzz: Indie Beauty Focus

By Simon Pitman

Ahead of the Indie Beauty Expo in New York City this month, the Cosmetics Design takes a look at what to expect at the event, as well as what's happening in the fast-paced world of indie beauty, where the innovation is at and how these players are...

P&G beauty brand Max Factor returns to US market

Max Factor returns to US market

By Deanna Utroske

As of yesterday, the color cosmetics brand from P&G is available (online) in the States for the first time in six years—a test perhaps, to gauge whether the personal care giant should grow its makeup business globally.  

Little MAC color cosmetics is big beauty in small travel size packages

Big beauty, small packages

By Deanna Utroske

To keep up with consumer demand for practical, portable makeup, MAC has launched a color cosmetics collection in small, travel-sized packages—a strategy being used to sell more product in the indie beauty space as well.

Skinny & Co director gives the low-down on the coconut oil craze

Skinny & Co director gives the low-down on the coconut oil craze

By Simon Pitman

Cosmetics Design caught up with Monique Wallace, director of sales and partnerships at Skinny & Co, to find out all about the big trend for coconut oil. In this video interview Wallace talks about why consumers are buying it, how the company sources...

Six years of research results in the Blue Beautifly skin care range

Six years of research results in the Blue Beautifly skin care range

By Simon Pitman

Cosmetics Design recently caught up with Vida Karamooz, founder and CEO of Blue Beautifly. The idea for Blue Beautifly evolved from six years of research that included the study of ayurveda  medicine and herbalism, resulting in a line that is both sustainable...

makeup meets sweat, the science of active beauty at Sweat Cosmetics

Part 2 of 2

Where makeup meets sweat, the science of active beauty

By Deanna Utroske

For the second in this two-part article, Cosmetics Design looks at the new category from a cosmetic chemist’s perspective. Valerie George explains the nuances of beauty product formulations that go from the gym to the office and aren’t undone by a bit...

makeup meets sweat, the business of active beauty at Sweat Cosmetics

Part 1 of 2

Where makeup meets sweat, the business of active beauty

By Deanna Utroske

For the first in this two-part article on the new category, Cosmetics Design connected with Courtney Jones Louks, CEO of Sweat Cosmetics, to find out how active beauty is shaping up and why the category is well positioned for growth. In the next installment,...

OPI moves into the retail business with first UK flagship

OPI moves into the retail business with first UK flagship

By Michelle Yeomans

OPI Nails has ventured into the retail space with its first flagship spa in the UK where it will offer luxury manicures and pedicures as well as a fully stocked range of its nail care products for consumers to take home.

The Beauty Pitch 2016 finalists have been announced

The Beauty Pitch 2016 finalists have been announced

By Deanna Utroske

Winners of the 2nd annual competition will be decided in Las Vegas, Nevada, latter this month in conjunction with the Professional Beauty Association’s Beauty Week events and Cosmoprof North America.

Infusers, a whole new category of beauty product from BioMod Concepts

Infusers — a whole new category of beauty product

By Deanna Utroske

A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...

L'Oreal leads the way for beauty marketing on Snapchat

L'Oreal leads the way for beauty marketing on Snapchat

By Lucy Whitehouse

L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.

Oral care & beauty startup SafeWhite hires P&G veteran Carlos Martinez

Oral care startup SafeWhite hires P&G veteran

By Deanna Utroske

The signature ingredient of the company’s tooth whitening products-in-development is protein from sea life; and with this latest addition to the R&D team, SafeWhite is that much closer to perfecting, patenting, and taking the innovation to market.

Indian brand launches campaign against skin whitening

Indian brand launches campaign against skin whitening

By Lucy Whitehouse

Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.

IFF launches PuraVita fragrance with sustainability certification

PuraVita, a leap forward for sustainable fragrance

By Deanna Utroske

At the recent Sustainable Cosmetics Summit in New York City, IFF launched a new fragrance, announcing that it meets stringent certification standards and stands as a perfume industry proof of concept for sustainability.  

H20 Plus relaunches in a big way

H20 Plus relaunches in a big way

By Deanna Utroske

The skin care company’s new identity isn’t a simple brand refresh, H2O+ Beauty CEO Joy Chen has changed distribution models, formulations, packaging, company headquarters, and more to revitalize the unprofitable business.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

SheaMoisture disrupts traditional merchandising segmentation

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

in-cosmetics 2016 Paris in pictures!

in-cosmetics 2016 Paris in pictures!

By Andrew MCDOUGALL

With day one over and two yet to come of the in-cosmetics Paris trade show, take a look through this gallery at a snapshot of some of the highlights so far...