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Men's personal care market analysis: How to win over… the modern male

EXCLUSIVE IN-DEPTH ANALYSIS

How to win over… the modern male beauty and personal care consumer

By Amanda Lim

Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

Gen Z beauty consumers: How to win over… this multifaceted generation

Exclusive in-depth insights

How to win over… the multidimensional Generation Z beauty consumers

By Amanda Lim

Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

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