Bubble Skincare launches ‘first-ever brand collab’ with upcoming Disney and Pixar’s film Inside Out 2

By Cassandra Stern

- Last updated on GMT

“This collaboration marks a pivotal moment in our brand’s history as we kick off our first program with a powerhouse company dedicated to honest storytelling that rings true for everyone,” said Shai Eisenman, Founder and CEO of Bubble Skincare. © Flashpop Getty Images
“This collaboration marks a pivotal moment in our brand’s history as we kick off our first program with a powerhouse company dedicated to honest storytelling that rings true for everyone,” said Shai Eisenman, Founder and CEO of Bubble Skincare. © Flashpop Getty Images

Related tags Skin care Collaboration Marketing

The marketing campaign aims to generate significant interest and engagement by featuring Inside Out 2’s ‘nostalgic and iconic characters' to tap into crossover audiences between Bubble Skincare and Disney and Pixar.

Fast-growing skin care brand and TikTok favorite Bubble Skincare has announced it is partnering with Disney and Pixar’s upcoming film Inside Out 2​ in its first-ever brand collaboration.

The collaboration will feature limited-edition product packaging on some of Bubble Skincare’s best-selling products, including “Day Dream Tone and Texture Serum, Fresh Start Gel Cleanser and Slam Dunk Hydrating Cream Moisturizer, along with two exclusive sets featuring characters from Inside Out 2 and more of Bubble’s beloved hydrating products,” detailed the company’s press announcement.

The Bubble Skincare x Disney and Pixar’s Inside Out 2 program

Commenting on the partnership, Shai Eisenman, Founder and CEO of Bubble Skincare, stated: “We are so excited to introduce our collaboration with Disney and Pixar’s Inside Out 2 [...] This collaboration marks a pivotal moment in our brand’s history as we kick off our first program with a powerhouse company dedicated to honest storytelling that rings true for everyone.”

The film, a sequel to the wildly popular 2015 film Inside Out​, which grossed over $850 million in its theatrical release​, features the voices of actors Amy Poehler, Lewis Black, Phyllis Smith, Tony Hale, Liza Lapira, and Ayo Edebiri. The story “returns to the mind of newly minted teenager Riley just as headquarters is undergoing a sudden demolition to make room for something entirely unexpected: new Emotions!”

In her statement, Eisenman explained the appeal of the partnership: “Riley’s story of processing new feelings and growing up is a universal one that we are delighted to see celebrated in this new collection, which combines everyone’s favorite characters with your go-to Bubble formulas, so you can face the day no matter what you’re feeling.”

As reported in the release, “Inside Out 2​’s introduction of new emotions and the challenges they pose make this the ideal first brand collaboration for Bubble.” The marketing collaboration, dubbed “Face Your Feels,” will feature a limited-edition Bubble Skincare x Disney and Pixar’s Inside Out 2​ program that “highlights the effects that your emotions have on your skin (and vice versa),” and “captures the essence of the Bubble brand, which uses their joyful, uplifting voice and highly affordable, efficacious products to help their community face the day,” the release said.

Lylle Breier, EVP of Partnerships, Promotions, Synergy, and Events at Disney, echoed Eisenman’s excitement for the brand collaboration and stated that “in celebration of Disney and Pixar’s Inside Out 2​, we’re filled with joy to collaborate with Bubble Skincare on this highly anticipated sequel centered around new emotions we all feel growing up.”

Industry impact

The limited-edition Bubble Skincare x Disney and Pixar’s Inside Out 2 program includes a Think Positive 3-Steo Glow Boost Routine and a One-of-a-Kind 3-Step Barrier Boost Routine, the release confirmed.

As Bubble Skincare continues to innovate and expand its product offerings, this collaboration with Disney and Pixar marks a significant milestone in its strategic growth. By blending the magic of beloved characters with effective skin care solutions, Bubble Skincare aims to deliver a unique and delightful consumer experience, and this partnership underscores Bubble's commitment to creative and strategic product development.

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