Clinique expands brand reach with US Amazon Premium Beauty store launch

02-Apr-2024 - Last updated on 02-Apr-2024 at 14:30 GMT

Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies said in a press release announcing the launch that “we are thrilled to be strategically expanding our consumer reach in the US as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique." © John Lamb Getty Images

Breaking new ground in the masstige skin care, cosmetic, and fragrance spaces, The Estée Lauder Companies Inc. brand Clinique has embarked on a new venture by announcing its debut on the US Amazon Premium Beauty store.

This strategic partnership marks a significant milestone for both Clinique and online retailer Amazon, bridging the gap between high-quality skincare and the convenience of online shopping, according to a recent press release.

Clinique, best known for its dermatologist-developed skin care and cosmetic products like the Dramatically Different Moisturizing Lotion and Almost Lipsticks, has been a beauty industry staple since 1968. With its availability via the US Amazon Premium Beauty Store, Clinique is now better positioned to reach an even broader audience, said the company, offering its diverse range of products to consumers nationwide even more quickly and more efficiently than through its company e-commerce platform.

About the partnership

The decision to partner with Amazon emphasizes Clinique's attempts to meet the evolving needs of its customers in an increasingly digital landscape.

Clinique views Amazon's Premium Beauty Store an ideal platform showcase its lineup of skin care essentials, cosmetics, and fragrance offerings.

“We are thrilled to be strategically expanding our consumer reach in the US as a select few Estée Lauder Companies brands open dedicated storefronts in Amazon’s fast-growing Premium Beauty destination over the coming months, starting with Clinique," said Fabrizio Freda, President and CEO, The Estée Lauder Companies, said in a press release.

Convenience in the digital age

For old and new consumers alike, the addition of Clinique to the US Amazon Premium Beauty Store represents an opportunity to conveniently access its premium skin care solutions.

“This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the US," said Michelle Freyre, Global Brand President, Clinique, in a press release.

As the beauty industry continues to evolve, partnerships like the one between Clinique and Amazon demonstrate the importance of adaptability and innovation. By embracing digital channels and expanding its presence in the online marketplace, Clinique is seeking to reaffirm its position as a leader in the skin care and beauty sector, catering to consumers' diverse needs in today's retail landscape.