Three lessons on moving into the Chinese market, according to SuperOrdinary
SuperOrdinary paved its way in beauty helping US brands move into the Chinese market, and as Honest Co begins that journey lessons can be learned by the industry.
The clean beauty-focused brand announced in September the company would be expanding into the Chinese market with the help of SuperOrdinary, which has guided more than 30 brands through similar moves into China and other markets in Southeast Asia.
CEO and founder of SuperOrdinary Julian Reis said after being closely involved in the rise of social commerce in China, the company aims to be a partner for brands it determines viable in Asian markets.
Before moving forward with a brand into foreign markets Reis said it’s important that a company has the appropriate corporate infrastructure to withstand organizational stresses like cash flow and demand planning.
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