While some packaging suppliers rely on offsets to claim to remove ocean plastic, Seacliff Beauty is doing it quite literally.
Seacliff Beauty became the exclusive beauty supplier for the #tide ocean material plastic resin earlier this year and the company has spent the time since at trade shows and online promoting the new packaging option.
Brian Saputo, executive vice president of Seacliff, told CosmeticsDesign the partnership is part of broader efforts to curb the flow of plastic packaging into the world's landfills and oceans. For Seacliff and #tide specifically, that means pulling plastic out of waters near Malaysia to be turned back into packaging.
“If you go up 40,000 feet, the problem that we're trying to solve is how to close the loop,” Saputo said. “It is finding a solution for an ongoing problem and trying to, no pun intended, stem the tide of all this plastic going into the ocean, how we collect it and bring it back into the consumer world.”